We help our clients define their brand foundation

We believe a brand is the personification of a product, service, or entire company. Its the outward expression of a company’s internal “brand foundation”.

"Brand foundation" is the vision, values, position and promise of your company. It sets the bar for all marketing and advertising campaigns that your business will ever run. Brand awareness however is different than normal business marketing. Many companies do not directly sell their product to consumers. Instead, they have distributors that sell many brands of a certain type of product to consumers. THIS is where brand awareness is key.

After careful and systematic research, we set up a system for you to promote your brand in a way that will completely differentiate you from your competition. We are not trying to market your product or service here... but specifically bring attention to your brand itself.

If your brand is set apart from the competition, it has the opportunity to become the Kleenex of tissues, the Nike of shoes, the Coke of soft-drinks. This is true brand awareness. And we would love to help you stand apart from the crowd.

When the brand foundation is clearly defined and intentionally acted on, a brand’s expression falls in unison. This creates a singular focus and memorable experience in the minds of consumers.

Integrated Marketing

Integrated Marketing

Online and offline—awareness, social campaigns, promotions, videos

View more
Brand Awareness

Brand Awareness

Messaging, culture & communications

View more
Engagement

Brand Engagement

Communications, events, promotions, and training

View more

Asheville NC

phone: 828.423.0633

Boston MA

phone: 978.660.7590