Having a great brand is one thing... engaging with your clients is another. Brand engagement links the two together. It attaches your clients in a rational and emotional to your brand.
There are now multitudes of digital channels that can be used to hold a conversation with your consumers. Brand engagement has evolved over the years to the point where modern brand engagement takes place mainly via the web. Consumers can now be very selective about which bands they choose to interact with. This is why brand engagement has grown to such importance in our modern times.
Brand engagement on the social web includes connecting your brand with consumers through blogs, micro-blogs, forums, social networks, groups within social networks, bookmarking sites, imagery and video sites. Through these channels, we not only promote and engage consumers, but we can also analyze what is being said about your brand via monitoring conversations taking place on social channels. "Buzz monitoring" tools among many others allow you to monitor your brands impact on your consumers.
Brand engagement basically allows you to connect your brand with your consumers in many different ways. The best way for you and your business might be completely different then your competitors. We analyze our clients companies in great detail as well as their markets and competition to determine the best track for engaging consumers with their brand. Once we've established a strategy, launched campaigns, and engaged customers with a brand, it's just as important to listen and observe the buzz, and analyze its impact on consumers.