B2B Marketing Articles

marketing and branding strategies

Marketing and Branding Strategies to Increase Your SERP Rankings

By Mike McKearin / September 27, 2018 / 0 Comments

Increasing your search engine rankings is not a one-off task. Marketing and branding strategies built around increasing traffic and authority require constant and consistent effort.   If you’re reading this article, you probably already know that content marketing is a primary way to go about increasing your search engine rankings. As relative marketing and branding…

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man searching for website update information on a computer

Do You Need a Website Update? Find Out Now by Answering These Four Questions.

By Heather Grant / August 13, 2018 / 0 Comments

The most successful online businesses adapt quickly & consistently to reflect a market that’s constantly in flux. Have you completed a website update in the last 6 months? The last year? Two years? …Bueller?   Ok, so maybe your business processes or services and products haven’t changed much in a handful of years. But what…

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two people in an office setting discussing marketing process steps

Critical Marketing Process Steps We Follow to Generate Leads

By Ryan Fogarty / July 3, 2018 / 0 Comments

Like so many other companies, we used to struggle to effectively execute the marketing process steps. Continuous improvement strategy changed everything.   Does your organization struggle to follow the process necessary to effectively execute your marketing strategy? When it comes to marketing process steps, sometimes it’s just easier to shoot from the hip. It can…

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person using a book and a computer to find brand development strategy help

A 5 Step Brand Development Strategy for Growth Driven B2B Marketing

By Mike McKearin / June 29, 2018 / 0 Comments

A solid brand development strategy can mean the difference between floundering or growing your business 10x. Your brand development strategy is a critical component of your company’s long-term plan for growth. It provides clear insight into your marketing action plans and should be revisited and reviewed frequently. It’s not just a one-and-done project that gets…

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b2b buyer persona

10 Questions to Consider When Creating Your B2B Buyer Persona

By Mike McKearin / May 3, 2018 / 0 Comments

Your B2B buyer persona is a critical element of supply chain marketing efforts, particularly for inbound marketing.   According to Marketing Insider Group, 93% of companies who exceed lead and revenue goals segment their database by buyer persona. That said, a surprising 60-70% of B2B marketers admit that they don’t truly understand their buyers (source).…

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8 Tweaks That Will Help Improve Your Website, Today

By Katharine Paljug / December 2, 2015 / 0 Comments

If you want to improve your website, there are a lot of big changes you can make. For starters, you can do a complete design overhaul. Or you can change your logos and branding. You can update all your copy and content. Or you can hire an SEO expert to get you to the top…

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