B2B Marketing Articles

Critical Marketing Process Steps We Follow to Generate Leads

marketing process steps

Like so many other companies, we used to struggle to effectively execute the marketing process steps. Continuous improvement strategy changed everything.   Does your organization struggle to follow the process necessary to effectively execute your marketing strategy? When it comes to marketing process steps, sometimes it’s just easier to shoot from the hip. It can…

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A 5 Step Brand Development Strategy for Growth Driven B2B Marketing

brand development strategy

A solid brand development strategy can mean the difference between floundering or growing your business 10x. Your brand development strategy is a critical component of your company’s long-term plan for growth. It provides clear insight into your marketing action plans and should be revisited and reviewed frequently. It’s not just a one-and-done project that gets…

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10 Questions to Consider When Creating Your B2B Buyer Persona

b2b buyer persona

Your B2B buyer persona is a critical element of supply chain marketing efforts, particularly for inbound marketing.   According to Marketing Insider Group, 93% of companies who exceed lead and revenue goals segment their database by buyer persona. That said, a surprising 60-70% of B2B marketers admit that they don’t truly understand their buyers (source).…

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