B2B Marketing Articles

3 Things You Should Do Before You Spend A Penny On A Website

By WE•DO WORLDWIDE / June 2nd, 2020 /

Your website is a valuable marketing tool. It’s your calling card, place of business, and customer entry point, all wrapped in one. But before you drop a lot of cash on it, consider what you want to accomplish. In this One Minute Marketing Tip, WE DO Partner and Creative Director, Mike McKearin tells you the…

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Why Growth Marketing Has To Be The New Normal

By Tom Ryan / April 14th, 2020 /

Just a few months ago, we were all mapping out what 2020 would look like for each of our companies. Who could have predicted Q2 kicking-off in the middle of a global pandemic? While the long-term implications of COVID-19 are sure to be significant, one thing is for certain: your business deserves to survive this…

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WE•DO Adds Two Partners, Expands Powerhouse Team

By Mike McKearin / April 13th, 2020 /

WE•DO brings on two new partners to support the company’s rapid expansion. March 31, 2020: (Hendersonville, NC) Digital marketing firm, WE•DO Worldwide is thrilled to announce the addition of two new partners, Tom Ryan and Stephanie Kissel, and merger with Asheville-based company, Supportedly, LLC.  Supportedly is an entrepreneurship enablement company, and longtime WE•DO client, providing…

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marketing and branding strategies

Marketing and Branding Strategies to Increase Your SERP Rankings

By Mike McKearin / September 27th, 2018 /

Increasing your search engine rankings is not a one-off task. Marketing and branding strategies built around increasing traffic and authority require constant and consistent effort.   If you’re reading this article, you probably already know that content marketing is a primary way to go about increasing your search engine rankings. As relative marketing and branding…

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man searching for website update information on a computer

Do You Need a Website Update? Find Out Now by Answering These Four Questions.

By Heather Grant / August 13th, 2018 /

The most successful online businesses adapt quickly & consistently to reflect a market that’s constantly in flux. Have you completed a website update in the last 6 months? The last year? Two years? …Bueller?   Ok, so maybe your business processes or services and products haven’t changed much in a handful of years. But what…

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two people in an office setting discussing marketing process steps

Critical Marketing Process Steps We Follow to Generate Leads

By Mike McKearin / July 3rd, 2018 /

Like so many other companies, we used to struggle to effectively execute the marketing process steps. Continuous improvement strategy changed everything.   Does your organization struggle to follow the process necessary to effectively execute your marketing strategy? When it comes to marketing process steps, sometimes it’s just easier to shoot from the hip. It can…

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person using a book and a computer to find brand development strategy help

A 5 Step Brand Development Strategy for Growth Driven B2B Marketing

By Mike McKearin / June 29th, 2018 /

A solid brand development strategy can mean the difference between floundering or growing your business 10x. Your brand development strategy is a critical component of your company’s long-term plan for growth. It provides clear insight into your marketing action plans and should be revisited and reviewed frequently. It’s not just a one-and-done project that gets…

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b2b buyer persona

10 Questions to Consider When Creating Your B2B Buyer Persona

By Mike McKearin / May 3rd, 2018 /

Your B2B buyer persona is a critical element of supply chain marketing efforts, particularly for inbound marketing.   According to Marketing Insider Group, 93% of companies who exceed lead and revenue goals segment their database by buyer persona. That said, a surprising 60-70% of B2B marketers admit that they don’t truly understand their buyers (source).…

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8 Tweaks That Will Help Improve Your Website, Today

By Mike McKearin / December 2nd, 2015 /

If you want to improve your website, there are a lot of big changes you can make. For starters, you can do a complete design overhaul. Or you can change your logos and branding. You can update all your copy and content. Or you can hire an SEO expert to get you to the top…

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