Thoughts & Insights

WE·DO Roll Call: Gary

Gary is our Developer Extraordinaire at WE·DO. He not only keeps the internet from breaking, but the entire team in stitches with his zany streams of consciousness, ability to get in a solid workout while on Zoom, and secret powers to shapeshift his beard into any decade, most notably Victorian-era chops.  Born and raised all…
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What Marketing Automation Is & What It Can Do For Your Business

Here’s something we all know: marketing matters.  How and when you reach out to particular customers can make or break your sales goals and determine your growth.  The modern marketing landscape is constantly evolving, and with it, customers’ expectations. Now more than ever, customers are responding to personalized marketing that creates connection to ideas and…
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If You Want Your Website to Resonate, You’ve GOT to Do These Six Things

Psst: We need to talk about your website.   You know you need one and it needs to work well. After all, it’s your calling card, place of business, and customer entry point all wrapped in one! Your customers need to be able to find you, clearly understand what your business is and does, and…
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Put Your Customer Personas to Work with Marketing Automation

Successful marketing is people-focused.  Sure, you want to make a sale, but ultimately, you want to serve people by helping them solve a problem—their problem. When companies hammer out marketing without first considering their customers’ unique perspectives and needs, their efforts fall flat and the opportunity for real engagement is lost.  Customer personas can help you…
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WE·DO Roll Call: Kaitlin

Putting her steely initiative, can-do attitude, and inquisitive nature to work, a typical day for our Digital Marketing Specialist, Kaitlin, involves getting her hands dirty in tons of research for our clients.  She’s happiest helping clients analyze what their competitors are doing and how they can become #1 in their industry through building better content,…
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WE·DO Roll Call: Heather

Equal parts cerebral, witty, and warm, Heather is WE·DO’s Ride-or-Die Project Manager who keeps clients happy and teammates on-point, all while not losing their sense of humor (or minds) in the process. Born and raised on the West and South sides of Chicago, Heather’s trajectory into the world of Marketing happened (as the best things…
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3 Things You Should Do Before You Spend A Penny On A Website

Your website is a valuable marketing tool. It’s your calling card, place of business, and customer entry point, all wrapped in one. But before you drop a lot of cash on it, consider what you want to accomplish. In this One Minute Marketing Tip, WE DO Partner and Creative Director, Mike McKearin tells you the…
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Why Growth Marketing Has To Be The New Normal

Just a few months ago, we were all mapping out what 2020 would look like for each of our companies. Who could have predicted Q2 kicking-off in the middle of a global pandemic? While the long-term implications of COVID-19 are sure to be significant, one thing is for certain: your business deserves to survive this…
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WE•DO Adds Two Partners, Expands Powerhouse Team

WE•DO brings on two new partners to support the company’s rapid expansion. March 31, 2020: (Hendersonville, NC) Digital marketing firm, WE•DO Worldwide is thrilled to announce the addition of two new partners, Tom Ryan and Stephanie Kissel, and merger with Asheville-based company, Supportedly, LLC.  Supportedly is an entrepreneurship enablement company, and longtime WE•DO client, providing…
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Marketing and Branding Strategies to Increase Your SERP Rankings

Increasing your search engine rankings is not a one-off task. Marketing and branding strategies built around increasing traffic and authority require constant and consistent effort.   If you’re reading this article, you probably already know that content marketing is a primary way to go about increasing your search engine rankings. As relative marketing and branding…
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