Thoughts & Insights

If You Want Your Website to Resonate, You’ve GOT to Do These Six Things

Psst: We need to talk about your website.   You know you need one and it needs to work well. After all, it’s your calling card, place of business, and customer entry point all wrapped in one! Your customers need to be able to find you, clearly understand what your business is and does, and…
Read More

Put Your Customer Personas to Work with Marketing Automation

Successful marketing is people-focused.  Sure, you want to make a sale, but ultimately, you want to serve people by helping them solve a problem—their problem. When companies hammer out marketing without first considering their customers’ unique perspectives and needs, their efforts fall flat and the opportunity for real engagement is lost.  Customer personas can help you…
Read More

WE·DO Roll Call: Kaitlin

Putting her steely initiative, can-do attitude, and inquisitive nature to work, a typical day for our Digital Marketing Specialist, Kaitlin, involves getting her hands dirty in tons of research for our clients.  She’s happiest helping clients analyze what their competitors are doing and how they can become #1 in their industry through building better content,…
Read More

WE·DO Roll Call: Heather

Equal parts cerebral, witty, and warm, Heather is WE·DO’s Ride-or-Die Project Manager who keeps clients happy and teammates on-point, all while not losing their sense of humor (or minds) in the process. Born and raised on the West and South sides of Chicago, Heather’s trajectory into the world of Marketing happened (as the best things…
Read More

3 Things You Should Do Before You Spend A Penny On A Website

Your website is a valuable marketing tool. It’s your calling card, place of business, and customer entry point, all wrapped in one. But before you drop a lot of cash on it, consider what you want to accomplish. In this One Minute Marketing Tip, WE DO Partner and Creative Director, Mike McKearin tells you the…
Read More

Why Growth Marketing Has To Be The New Normal

Just a few months ago, we were all mapping out what 2020 would look like for each of our companies. Who could have predicted Q2 kicking-off in the middle of a global pandemic? While the long-term implications of COVID-19 are sure to be significant, one thing is for certain: your business deserves to survive this…
Read More

WE•DO Adds Two Partners, Expands Powerhouse Team

WE•DO brings on two new partners to support the company’s rapid expansion. March 31, 2020: (Hendersonville, NC) Digital marketing firm, WE•DO Worldwide is thrilled to announce the addition of two new partners, Tom Ryan and Stephanie Kissel, and merger with Asheville-based company, Supportedly, LLC.  Supportedly is an entrepreneurship enablement company, and longtime WE•DO client, providing…
Read More

Marketing and Branding Strategies to Increase Your SERP Rankings

Increasing your search engine rankings is not a one-off task. Marketing and branding strategies built around increasing traffic and authority require constant and consistent effort.   If you’re reading this article, you probably already know that content marketing is a primary way to go about increasing your search engine rankings. As relative marketing and branding…
Read More

Do You Need a Website Update? Find Out Now by Answering These Four Questions.

The most successful online businesses adapt quickly & consistently to reflect a market that’s constantly in flux. Have you completed a website update in the last 6 months? The last year? Two years? …Bueller?   Ok, so maybe your business processes or services and products haven’t changed much in a handful of years. But what…
Read More

Web Design Process: The Definitive Guide

We’ve been building websites for more than a decade. How do we stay consistent across varying projects & clients? By sticking to a web design process that suits everyone’s workflow.   Every web designer has their secret web design process recipe. That recipe, more often than not, is the product of trial and error. As…
Read More