Thoughts & Insights

4 Critical Things to Do After Launching Your Website

Launching your website requires a ton of time and energy. Is it ok to sit back and relax after it’s live? As website redesigns go, a good bit of that required time and energy goes toward writing, rewriting, and perfecting content. Then there’s image research, thinking through the user experience (UX), and developing the calls…
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File Formats Explained: Which to Use, When, and How

File Formats Explained aims to make implementing designs, images, and graphics easy as pie.   We’ve all seen it: the dreaded fuzzy picture on a website. A pixelated printed document. The annoying white background behind a graphic. These hiccups are totally avoidable if you know your file formats. And you need to know them, whether…
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5 Tips for Avoiding B2B Marketing Mistakes

You need solutions that will help you avoid B2B marketing mistakes. We’ve got you covered. When it comes to avoiding common b2b marketing mistakes, it’s best to start at the beginning. Let’s take a moment to explain what a B2B marketing agency does and what it means to outsourc one. What is an outsourced B2B…
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Defining Strategy

Defining Strategy: A historical perspective of the word that drives QUAD.   Sun Tzu and The Art of War In late 6th Century BCE, as the Spring & Autumn period in Ancient China began tapering off, two divergent philosophies were contending for influence in society. On the one hand, there was the humanistic worldview of…
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The quadRANT

The quadRANT: Expounding on the number 4, a.k.a the magic behind QUAD Model. Four is all around us. As it happens, four is us, but I’ll get to that further along in this quadRANT. Four sets the stage for the wonders and workings of the universe. It also happens to be the magic behind QUAD…
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What is Strategic Planning?

What is strategic planning? To find the answer, we need to know where it came from and what it can accomplish. Businesses big and small sit at the crossroads of complexity and growth. They want simple solutions for complex problems, but desiring simplicity is easier than actually attaining it. So many obstacles clutter the pathway…
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Creative Paralysis is Caused by Overthinking.

Information overload can cause creative paralysis and stop progress dead in its tracks. Here’s how you can set things straight and keep moving forward. Creative paralysis by analysis is a problem I run into frequently. I want so desperately to move my business and life forward, but feel stuck when deciding my next step. I’ll…
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Our Philosophy on Collaboration

Collaboration is key at WE•DO How do we do business at WE•DO? Our creative process begins at large tables with whiteboard toppers covered in dry-erase scribbles. We sit elbow to elbow at these tables and constantly interact with each other. There are no desks or cubicles here. Our office is both a reflection and a…
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3 Powerful Social Media Tips For Business Growth

There’s great opportunity to use social media to grow your business if you’re willing to put forth the effort. Social media tips for small business growth? Done.   A few things we need to talk about before diving into specifics: first off, social media is about people. It’s about connecting and being heard at the…
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Positioning your company to be found.

Who knows about positioning your company to be found? WE•DO. Is your company “the best-kept secret” in your industry? Is your website glitchy or out of date? Are you struggling with the best way to reach your ideal customer? Sounds to us like you’re struggling with positioning your company to be found. And you’re not…
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