Thoughts & Insights

7 Website Mistakes That Scare Away Potential Customers

We talk a lot about getting visitors to your website through SEO, social media, and other marketing tactics. While these are all important components of your marketing strategy, they won’t do you much good if your customers don’t stay on your website. If visitors don’t stay on your website long—known as having a high bounce rate—it could be because…
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8 Tweaks That Will Help Improve Your Website, Today

If you want to improve your website, there are a lot of big changes you can make. For starters, you can do a complete design overhaul. Or you can change your logos and branding. You can update all your copy and content. Or you can hire an SEO expert to get you to the top…
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Are You Committing These Small Business Website Mistakes?

When you own a small business, your website is a key part of your branding and marketing plan. As customers search for you online, your site helps them find your products and services, get answers to questions, and build a relationship with your brand. But if something about your website doesn’t click for them, then…
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How to Start Getting Results from Your Small Business Website

You’ve got your small business website set up. The main pages are finished: an eye-catching Home page, an About page full of information, a detailed Contact page. Your products and services are there for visitors to see and buy. So you’ll automatically start making sales, right? Unfortunately, it doesn’t quite work that way. If you…
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How to Choose the Right Font for Your Small Business Website

Every business has a certain personality to it. Many brands are a reflection of the business owner and their personality. Even for small business websites, the challenges can seem daunting. Many small business owners find themselves asking questions they didn’t realize carried so much weight, like how to choose the right font for their website. As…
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Your Small Business Needed a Customer Email List Yesterday

If you have a small business, chances are you’ve heard of email marketing. But are you actually using it? If you don’t have a customer email list, the answer is probably not. You’re busy with sales, publicity, social media & the dozens of other responsibilities that come with running a small business. So it’s easy to…
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Dead Websites Are Scary. Yours Doesn’t Have to be One of Them.

In the spirit of Halloween, we whipped up this spooky infographic. Our goal is to help you understand what makes a website dead and why dead websites give people the heebie-jeebies. If you’ve got a dead website, don’t be scared. We can help you bring it back to life! Dead websites are: 1. As unresponsive…
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5 Essential Marketing Tips For Small Businesses in Need of Strategy.

If you’re like most business owners, you’re excited about new customers. New customers mean more money, and that’s always a good thing. We all want new customers, but acquiring them means hard work, focused effort & a clear understanding of who they are. Do you need help with your marketing venture? We’ve chunked out the…
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The Evergreen Platform

Being so into branding, we couldn’t resist the opportunity to build and name a custom CMS (content management system) for WordPress sites. We call our new platform “Evergreen” and use it for all of our clients sites, big or small. Why did we build it? We created the Evergreen custom CMS because we couldn’t find…
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6 Tips on How to Make Your Website Searchable & Engaging

Great websites start with searchable and engaging copy that grabs the attention of customers and encourages them to keep exploring. The longer they’re on the page, the more likely they are to contact you or buy your services. Wondering how to make your website searchable and engaging? First, let’s look at some stats. People spend…
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