Your Identity in Action

Your brand is more than your company name and logo. For a brand to be dynamic, the implementation process needs to be comprehensive.

 

Customers need to recognize and relate to your identity right away. Coordinated marketing efforts are critical to creating a cohesive brand story that supports that identity. Brand implementation presents an opportunity to explore applications of your brand across every element of your business.

 

How is your brand story realized? First, your vision, values, positions, and promise are identified. Next, the five main pillars of brand implementation--verbal identity, visual identity, corporate culture, digital marketing & marketing-- are developed. These are the channels that communicate your identity, so consistency is key.

 

Our approach is holistic, so the implementation process is continual. The process begins with the discovery and creation of a brand voice that is tailored to your company's mission and values. It ends with the actualization of that voice across all communication channels.

 

We adhere to a strategic plan from the get-go, which means your brand marketing is implemented in a calculated and intentional way. The result? A well-articulated brand message that presents consistently across all media.

Deliverables

  • Visual Identity

    the compilation of all imagery that represents your brand

  • Verbal Identity

    this is your brand voice and personality (tagline, motto, etc.)

  • Digital Identity

    all brand communication across the web (blog, social, ads, etc.)

  • Corporate Culture

    internal understanding of the brand foundation (events, environment, policies, etc.)

  • Print Marketing

    proactive advertisement of the brand (billboards, presentations, collateral, etc.)

  • Social Media

    community outreach and social media campaigns

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87% of customers think brands need to put more effort into providing a consistent experience

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Brands that are consistently presented are 3 to 4 times are more likely to experience brand visibility

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77% of B2B marketing leaders say branding is critical to growth

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The average revenue increase attributed to always presenting the brand consistently is 23%