Business Tips

Five Minute Friday: Creating Video Content for Your Business

By WE•DO / October 27th, 2020 /

When it comes to creating video content for your business, there are three options to choose from to get started. In this Five Minute Friday video, Taylor, the video producer at WE•DO, gives the pros and cons of each option. 1) Hire a freelance videographer. The pros to this are the flexibility — you can…

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3 Things You Should Do Before You Spend A Penny On A Website

By WE•DO / June 2nd, 2020 /

Your website is a valuable marketing tool. It’s your calling card, place of business, and customer entry point, all wrapped in one. But before you drop a lot of cash on it, consider what you want to accomplish. In this One Minute Marketing Tip, WE DO Partner and Creative Director, Mike McKearin tells you the…

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two people in an office setting discussing marketing process steps

Critical Marketing Process Steps We Follow to Generate Leads

By Mike McKearin / July 3rd, 2018 /

Like so many other companies, we used to struggle to effectively execute the marketing process steps. Continuous improvement strategy changed everything.   Does your organization struggle to follow the process necessary to effectively execute your marketing strategy? When it comes to marketing process steps, sometimes it’s just easier to shoot from the hip. It can…

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person using a book and a computer to find brand development strategy help

A 5 Step Brand Development Strategy for Growth Driven B2B Marketing

By Mike McKearin / June 29th, 2018 /

A solid brand development strategy can mean the difference between floundering or growing your business 10x. Your brand development strategy is a critical component of your company’s long-term plan for growth. It provides clear insight into your marketing action plans and should be revisited and reviewed frequently. It’s not just a one-and-done project that gets…

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coworkers in an office strategizing performance tools and kpis

Performance Tools and KPIs to Help You Crush Your Marketing Goals

By Josh Jones / June 4th, 2018 /

  The business world is all “data, data, data.” Ok, but what does it mean? What goals are those numbers tied to? Choosing the right performance tools and KPIs to measure your marketing goals doesn’t have to be difficult. We can help. Your company has marketing goals, right? So let me ask you something: how…

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b2b vs b2c marketing

B2B vs B2C Marketing: Developing a Unique Growth Strategy

By Mike McKearin / April 27th, 2018 /

B2B vs B2C marketing strategies follow divergent paths to the same goal: connecting with potential leads. If you limit your marketing efforts to the strategy ascribed to your environment, then you’re limiting your growth potential.   This is what led us to break out of the B2B vs B2C marketing battle. Like all businesses, we…

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launching your website

4 Critical Things to Do After Launching Your Website

By Mike McKearin / April 17th, 2018 /

Launching your website requires a ton of time and energy. Is it ok to sit back and relax after it’s live? As website redesigns go, a good bit of that required time and energy goes toward writing, rewriting, and perfecting content. Then there’s image research, thinking through the user experience (UX), and developing the calls…

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b2b marketing mistakes

5 Tips for Avoiding B2B Marketing Mistakes

By Mike McKearin / March 30th, 2018 /

You need solutions that will help you avoid B2B marketing mistakes. We’ve got you covered. When it comes to avoiding common b2b marketing mistakes, it’s best to start at the beginning. Let’s take a moment to explain what a B2B marketing agency does and what it means to outsourc one. What is an outsourced B2B…

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creative paralysis

Creative Paralysis is Caused by Overthinking.

By Mike McKearin / August 5th, 2017 /

Information overload can cause creative paralysis and stop progress dead in its tracks. Here’s how you can set things straight and keep moving forward. Creative paralysis by analysis is a problem I run into frequently. I want so desperately to move my business and life forward, but feel stuck when deciding my next step. I’ll…

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social media tips for small business

3 Powerful Social Media Tips For Business Growth

By Mike McKearin / July 28th, 2017 /

There’s great opportunity to use social media to grow your business if you’re willing to put forth the effort. Social media tips for small business growth? Done.   A few things we need to talk about before diving into specifics: first off, social media is about people. It’s about connecting and being heard at the…

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