Project Overview

iFlame first came to us with something exciting and new to offer to the world in terms of smart home comfort. Using proprietary technology that's designed to pair with existing smart devices, the iFlame system allows users to control their gas fireplace without lifting a finger. Rather, with hardly lifting a finger! In essence, iFlame wanted a website and a visual style as cutting edge as their product. In the end, our design services for smart home technology produced a clean, beautiful site & style for the iFlame brand.


Our work with iFlame ran the gamut of design services. We started with a simple and concise logo design and concluded with full web design and development. iFlame's high-tech and easy-to-use approach was implemented in every aspect of their website. Customer support was also paramount in designing the site to be navigable for all devices and levels of technology users. With usability in mind, we then structured on-site product selection to be an easy, step-by-step process. Finally, with our guidance, site content was developed to be clear to the average consumer, as well as able to answer questions before they needed to be asked. 

Project Deliverables

  • Website Development →

    We wanted to convey the simplicity of the app with the design of the website, marketing to the homeowner with a passion for technology and ease-of-use.

  • Graphic Design →

    The logo and iconography needed to be simple and clean, quickly conveying the concept to the user.

  • Content Strategy →

    We worked with the client to develop language that was familiar and approachable to meet the needs of all potential customers exploring the site.


Slick & Modern Design

We teamed up with iFlame to appeal to the smart home market


Relatable Imagery

Whether it matched their home or only their dreams, the photography for iFlame is meant to be both warm and modern



Modern appeal and smart home integration



Dynamic iconography

iFlame Logo Case Study


Simple, direct, translatable logo mark

iFlame_Step Processes


High-tech, user-focused

"Working with WE•DO has been great from the start. They really listened to what we were trying to accomplish, learned about our product and then produced amazing results for us. They made technology approachable for everyone. I suspect other companies have technical skills, but it’s WE•DO who excels because their people speak at your level and support your goals. We’ll never use anyone else!"

- Ken Warren, iFlame / Smoke & Fire / Flame-tec

"We needed help launching a new product line and were referred to WE•DO. From logo design to website, to e-commerce to SEO the team at WE•DO excelled at it all! Not only are they proficient at their craft, they really listen to what you want and make suggestions to help you reach your goals. We make lots of business decisions, I am happy to say choosingWE•DO was one of our best!"

- Ken Warren, iFlame / Smoke & Fire / Flame-tec