10 Questions to Consider When Creating Your Buyer Persona

Buyer persona is a critical element of supply chain marketing efforts, particularly for inbound marketing.   According to Marketing Insider Group, 93% of companies who exceed lead and revenue goals segment their database by buyer persona. That said, a surprising 60-70% of B2B marketers admit that they don’t truly understand their buyers (source). If you…
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Business Photography is a Pillar of Your Brand

Business Photography is a Pillar of Your Brand Identity

Visual communication through business photography is an integral part of your brand presence. Imagery is an essential part of any brand identity and plays a key role in visual material produced for business. However, we find that many companies underestimate the power of their business photography within their brand imagery. We want to educate and…
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marketing for manufacturers

How to Dominate Marketing for Manufacturers Using B2C Tactics

Step outside of the B2B marketing for manufacturers norm & use these successful B2C marketing strategies to power your efforts.   Not all customers communicate in the same way. How you communicate with your target customers can mean the difference between connecting with a lead or leaving empty-handed. If you’re an automotive manufacturer, your typical…
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digital marketing improvements for manufacturers

7 Digital Marketing Improvements for Manufacturers This Year (2018)

Your competition is gunning for continuous improvement beyond operations. They’re using it for their marketing, too. If you utilize industrial marketing services to apply continuous improvement to your marketing efforts, you’re sure to yield market share growth with minimal investment. At the end of the day, you should be fueling continuous improvement in the digital…
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file formats explained

File Formats Explained: Which to Use, When, and How

We’ve all seen it: the dreaded fuzzy picture on a website. The pixelated printed document. The annoying white background behind a graphic. These hiccups are frustrating and might seem unavoidable, but understanding different file types can help make implementing designs, images, and graphics easy as pie. Whether you’re adding an image to a website, printing…
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avoiding marketing mistakes

5 Tips for Avoiding Marketing Mistakes When Partnering With an Outsourced Marketing Agency

The outsourced marketing waters are deep, dark, and teeming with agencies. Before you cast your line out, you should be sure you’ve brought the right bait to attract the right catch. You need solutions and we want to help. So check out our list of 5 tips for avoiding marketing mistakes so you can reel…
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Defining Strategy

Defining Strategy: A historical perspective of the word that drives QUAD.   Sun Tzu and The Art of War In late 6th Century BCE, as the Spring & Autumn period in Ancient China began tapering off, two divergent philosophies were contending for influence in society. On the one hand, there was the humanistic worldview of…
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The quadRANT

The quadRANT: Expounding on the number 4, a.k.a the magic behind QUAD Model. Four is all around us. As it so happens, four is us, but I’ll get to that in a minute. Four sets the stage for the wonders and workings of the universe. It also happens to be the magic behind QUAD Model,…
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what is strategic planning

What is Strategic Planning?

What is strategic planning? To find the answer, we need to know where it came from and what it can accomplish. Businesses big and small sit at the crossroads of complexity and growth. They want simple solutions for complex problems, but desiring simplicity is easier than actually attaining it. So many obstacles clutter the pathway…
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Creative Paralysis is Caused by Overthinking.

Information overload can paralyze your progress. Here’s how you can set it straight and keep moving forward. Creative paralysis by analysis is a problem I run into frequently. I want so desperately to move my business and life forward, but feel stuck when deciding my next step. I’ll spend countless hours reading and filtering through…
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growth strategy basics

5 Growth Strategy Basics You Should Be Reviewing Constantly

Is your business primed for growth? If you are like most small businesses, that answer isn’t always clear. Planning an actionable growth strategy can mean the difference between developing a sustainable brand or becoming just another statistic. Here are the five growth strategy basics that we focus on when working with our customers. 1. Establish…
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Our Philosophy on Collaboration

Collaboration is key at WE•DO How do we do business at WE•DO? Our creative process begins at large tables with whiteboard toppers covered in dry-erase scribbles. We sit elbow to elbow at these tables and constantly interact with each other. There are no desks or cubicles here. Our office is both a reflection and a…
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social media tips for small business growth

3 Powerful Social Media Tips For Business Growth

Social media is a challenge, but there are great opportunities to use it to grow your business if you’re willing to put forth the effort and critical thinking. A few things we need to talk about before diving into specifics: first off, social media is about people. It’s about connecting and being heard at the…
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positioning your company

Positioning your company to be found.

Who knows about positioning your company to be found? WE•DO. Is your company “the best-kept secret” in your industry? Is your website glitchy or simply out of date? Are you struggling with the best way to reach your ideal customer? You’re not alone. Industrial companies are often overlooked by marketers looking for flashy retail brands,…
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