Digital Marketing Articles

marketing and branding strategies

Marketing and Branding Strategies to Increase Your SERP Rankings

By Mike McKearin / September 27, 2018 / 0 Comments

Increasing your search engine rankings is not a one-off task. Marketing and branding strategies built around increasing traffic and authority require constant and consistent effort.   If you’re reading this article, you probably already know that content marketing is a primary way to go about increasing your search engine rankings. As relative marketing and branding…

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local seo helps grow small businesses in small towns

5 Ways Local SEO Can Increase Traffic To Your Business

By Mike McKearin / June 15, 2018 / 0 Comments

Four out of five consumers use search to find local information before purchasing.   Whether you’re a consultant, manufacturer, accountant, retail business or coffee shop, you need local traffic to your business. Local SEO can be a driver to bring this traffic to your business. This is critical because local traffic can often be the…

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coworkers in an office strategizing performance tools and kpis

Performance Tools and KPIs to Help You Crush Your Marketing Goals

By Heather Grant / June 4, 2018 / 0 Comments

  The business world is all “data, data, data.” Ok, but what does it mean? What goals are those numbers tied to? Choosing the right performance tools and KPIs to measure your marketing goals doesn’t have to be difficult. We can help. Your company has marketing goals, right? So let me ask you something: how…

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b2b buyer persona

10 Questions to Consider When Creating Your B2B Buyer Persona

By Mike McKearin / May 3, 2018 / 0 Comments

Your B2B buyer persona is a critical element of supply chain marketing efforts, particularly for inbound marketing.   According to Marketing Insider Group, 93% of companies who exceed lead and revenue goals segment their database by buyer persona. That said, a surprising 60-70% of B2B marketers admit that they don’t truly understand their buyers (source).…

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b2b vs b2c marketing

B2B vs B2C Marketing: Developing a Unique Growth Strategy

By Ryan Fogarty / April 27, 2018 / 0 Comments

B2B vs B2C marketing strategies follow divergent paths to the same goal: connecting with potential leads. If you limit your marketing efforts to the strategy ascribed to your environment, then you’re limiting your growth potential.   This is what led us to break out of the B2B vs B2C marketing battle. Like all businesses, we…

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business photography

Business Photography is a Pillar of Your Brand Identity

By Shannon Davis Zaragoza / April 26, 2018 / 0 Comments

  Visual communication through business photography is an integral part of your brand presence. Imagery is an essential part of any brand identity and plays a key role in visual material produced for business. However, we find that many companies underestimate the power of their business photography within their brand imagery. We want to educate…

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digital marketing improvements for manufacturers

7 Digital Marketing Improvements for Manufacturers This Year (2018)

By Mike McKearin / April 24, 2018 / 0 Comments

Your competition is gunning for continuous improvement beyond operations. They’re using it for their marketing, too. If you utilize industrial marketing services to apply continuous improvement to your marketing efforts, you’re sure to yield market share growth with minimal investment. At the end of the day, you should be fueling continuous improvement in the digital…

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launching your website

4 Critical Things to Do After Launching Your Website

By Mike McKearin / April 17, 2018 / 0 Comments

Launching your website requires a ton of time and energy. Is it ok to sit back and relax after it’s live? As website redesigns go, a good bit of that required time and energy goes toward writing, rewriting, and perfecting content. Then there’s image research, thinking through the user experience (UX), and developing the calls…

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b2b marketing mistakes

5 Tips for Avoiding B2B Marketing Mistakes

By Mike McKearin / March 30, 2018 / 0 Comments

You need solutions that will help you avoid B2B marketing mistakes. We’ve got you covered. When it comes to avoiding common b2b marketing mistakes, it’s best to start at the beginning. Let’s take a moment to explain what a B2B marketing agency does and what it means to outsourc one. What is an outsourced B2B…

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collaboration

Our Philosophy on Collaboration

By Mike McKearin / July 28, 2017 / 0 Comments

Collaboration is key at WE•DO How do we do business at WE•DO? Our creative process begins at large tables with whiteboard toppers covered in dry-erase scribbles. We sit elbow to elbow at these tables and constantly interact with each other. There are no desks or cubicles here. Our office is both a reflection and a…

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