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marketing process steps

Critical Marketing Process Steps We Follow to Generate Leads

Like so many other companies, we used to struggle to effectively execute the marketing process steps. Continuous improvement strategy changed everything.   Does your organization struggle to follow the process necessary to effectively execute your marketing strategy? When it comes to marketing process steps, sometimes it’s just easier to shoot from the hip. It can…
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brand development strategy

A 5 Step Brand Development Strategy for Growth Driven B2B Marketing

A solid brand development strategy can mean the difference between floundering or growing your business 10x. Your brand development strategy is a critical component of your company’s long-term plan for growth. It provides clear insight into your marketing action plans and should be revisited and reviewed frequently. It’s not just a one-and-done project that gets…
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local seo

5 Ways Local SEO Can Increase Traffic To Your Business

Four out of five consumers use search to find local information before purchasing.   Whether you’re a consultant, manufacturer, accountant, retail business or coffee shop, you need local traffic to your business. Local SEO can be a driver to bring this traffic to your business. This is critical because local traffic can often be the…
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Performance Tools and KPIs to Help You Crush Your Marketing Goals

  The business world is all “data, data, data.” Ok, but what does it mean? What goals are those numbers tied to? Choosing the right performance tools and KPIs to measure your marketing goals doesn’t have to be difficult. We can help. Your company has marketing goals, right? So let me ask you something: how…
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b2b buyer persona

10 Questions to Consider When Creating Your B2B Buyer Persona

Your B2B buyer persona is a critical element of supply chain marketing efforts, particularly for inbound marketing.   According to Marketing Insider Group, 93% of companies who exceed lead and revenue goals segment their database by buyer persona. That said, a surprising 60-70% of B2B marketers admit that they don’t truly understand their buyers (source).…
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b2b vs b2c marketing

B2B vs B2C Marketing: Developing a Unique Growth Strategy

B2B vs B2C marketing strategies follow divergent paths to the same goal: connecting with potential leads. If you limit your marketing efforts to the strategy ascribed to your environment, then you’re limiting your growth potential.   This is what led us to break out of the B2B vs B2C marketing battle. Like all businesses, we…
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business photography

Business Photography is a Pillar of Your Brand Identity

  Visual communication through business photography is an integral part of your brand presence. Imagery is an essential part of any brand identity and plays a key role in visual material produced for business. However, we find that many companies underestimate the power of their business photography within their brand imagery. We want to educate…
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digital marketing improvements for manufacturers

7 Digital Marketing Improvements for Manufacturers This Year (2018)

Your competition is gunning for continuous improvement beyond operations. They’re using it for their marketing, too. If you utilize industrial marketing services to apply continuous improvement to your marketing efforts, you’re sure to yield market share growth with minimal investment. At the end of the day, you should be fueling continuous improvement in the digital…
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launching your website

4 Critical Things to Do After Launching Your Website

Launching your website requires a ton of time and energy. Is it ok to sit back and relax after it’s live? As website redesigns go, a good bit of that required time and energy goes toward writing, rewriting, and perfecting content. Then there’s image research, thinking through the user experience (UX), and developing the calls…
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file formats explained

File Formats Explained: Which to Use, When, and How

We’ve all seen it: the dreaded fuzzy picture on a website. The pixelated printed document. The annoying white background behind a graphic. These hiccups are frustrating and might seem unavoidable, but understanding different file types can help make implementing designs, images, and graphics easy as pie. Whether you’re adding an image to a website, printing…
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b2b marketing mistakes

5 Tips for Avoiding B2B Marketing Mistakes

You need solutions that will help you avoid B2B marketing mistakes. We’ve got you covered. When it comes to avoiding common b2b marketing mistakes, it’s best to start at the beginning. Let’s take a moment to explain what a B2B marketing agency does and what it means to outsourc one. What is an outsourced B2B…
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defining strategy

Defining Strategy

Defining Strategy: A historical perspective of the word that drives QUAD.   Sun Tzu and The Art of War In late 6th Century BCE, as the Spring & Autumn period in Ancient China began tapering off, two divergent philosophies were contending for influence in society. On the one hand, there was the humanistic worldview of…
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quadrant

The quadRANT

The quadRANT: Expounding on the number 4, a.k.a the magic behind QUAD Model. Four is all around us. As it so happens, four is us, but I’ll get to that a little further along in this quadRANT. Four sets the stage for the wonders and workings of the universe. It also happens to be the…
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what is strategic planning

What is Strategic Planning?

What is strategic planning? To find the answer, we need to know where it came from and what it can accomplish. Businesses big and small sit at the crossroads of complexity and growth. They want simple solutions for complex problems, but desiring simplicity is easier than actually attaining it. So many obstacles clutter the pathway…
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creative paralysis

Creative Paralysis is Caused by Overthinking.

Information overload can cause creative paralysis and stop progress dead in its tracks. Here’s how you can set things straight and keep moving forward. Creative paralysis by analysis is a problem I run into frequently. I want so desperately to move my business and life forward, but feel stuck when deciding my next step. I’ll…
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collaboration

Our Philosophy on Collaboration

Collaboration is key at WE•DO How do we do business at WE•DO? Our creative process begins at large tables with whiteboard toppers covered in dry-erase scribbles. We sit elbow to elbow at these tables and constantly interact with each other. There are no desks or cubicles here. Our office is both a reflection and a…
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social media tips for small business

3 Powerful Social Media Tips For Business Growth

There’s great opportunity to use social media to grow your business if you’re willing to put forth the effort. Social media tips for small business growth? Done.   A few things we need to talk about before diving into specifics: first off, social media is about people. It’s about connecting and being heard at the…
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positioning your company

Positioning your company to be found.

Who knows about positioning your company to be found? WE•DO. Is your company “the best-kept secret” in your industry? Is your website glitchy or out of date? Are you struggling with the best way to reach your ideal customer? Sounds to us like you’re struggling with positioning your company to be found. And you’re not…
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growth strategy basics

5 Growth Strategy Basics You Should Be Reviewing Constantly

Is your business primed for growth? For most small businesses, the answer isn’t always clear. It’s time to review growth strategy basics.   Planning an actionable growth strategy can mean the difference between developing a sustainable brand or becoming just another statistic. Here are the five growth strategy basics that we focus on when working…
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