Growth Marketing Experiments

Growth marketing experiments are a great way to drive growth for your business. Through rapid experimentation of various marketing tactics, you can test a wide range of marketing channels and find what works for your business. 

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Banner image or hero image testing

Hero images are a common sight on many websites. They are meant to be a visual representation of the website’s content and to draw the viewer’s attention to important sections of the page. However, not all hero images are created equal. Some are static images that don’t change, while others are dynamic and change with…

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Booking form instead of contact form

Adding a book now embed form (such as Calendly) to your website contact page can help increase the number of people who sign up for a meeting with you. This eliminates the hassle of back-and-forth emails trying to get a time scheduled. Sending people straight to your calendar can help reduce the friction of getting…

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Reduce the quantity of call-to-action buttons on your website

When there are too many call-to-actions on a website, it can be overwhelming for the user and they may not know where to start. This can lead to procrastination and a feeling of being overwhelmed. In order to avoid this, you can simplify the design of your website by removing some of the call-to-actions and…

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Use Yoast custom variables in your meta descriptions

Yoast is a free SEO plugin for WordPress websites that allow you to customize meta titles and descriptions. ...
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Google Search Ads: Use Campaign Optimization Recommendations

Google's Search Ad platform offers Campaign Optimization recommendations in order for your ads perform better. While some recommendations ...
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Make your call to action stand out

Give your customers the attention they deserve. If it’s a “Buy Now,” try making that button bigger or ...
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Pique their Interest

Giving away some of your content to pique curiosity will make readers more interested and trusting. They'll be ...
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Test Button Colors for CTAs

A call-to-action button is a powerful tool in driving visitors to take the desired action on your website. ...
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Rearrange Landing Page Layout Items

Landing pages are an integral part of marketing and it is essential for businesses to have high-converting ones. ...
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Lead Captures: PDF Download Landing Page

Looking for an easy way to fill out your low-funnel portion with qualified leads? Try sending traffic directly ...
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Create a page for each major search term you are trying to rank for

Google doesn't rank websites, they rank web pages. By creating a specific web page aimed at a specific ...
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Internal Links Should Not Be “no follow” Links

All of your links within your own website should never be set to "no follow". This is basically ...
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Get On Google My Business

Google My Business is a free and easy-to-use tool for businesses to create a listing on Google. The ...
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