Add content to pages ranking between 4 and 10 in the search engines

By isolating the pages that rank between positions 4 and 10 you can increase your chances of pushing them a bit higher which would capture more traffic. Look at these pages and add content to bolster the information. Make sure to elaborate on the content sections that relate to the keywords you are currently ranked for. Also, check to see if you are using the best heading tags for the page. Check to see if there are any technical SEO items that need addressing. You can determine what position your pages are in for specific queries by looking at Google Search Console under the “performance” tab.

According to Backlinko, they found that the top 3 Google search results get 75.1% of all clicks.