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Growth Marketing Experiment #35126
Reduce the number of form fields to reduce “form friction”
Experiment Details
Having too many fields on a contact form might decrease its engagement. To improve your forms, reduce the amount of information you ask for. This decreases the friction a user has while engaging with your forms. Ask yourself what information is vital at this stage in the customer journey. Remove everything else.
How to measure
You can measure this experiment using Google Analytics and tracking bounce rate. You can also measure this with the overall quantity of form submissions.
Funnel Stage:
ConversionChannel:
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