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Growth Marketing Experiment #35132

Remove hero sliders to increase page speed and simplify the content

Experiment Details

Hero sliders add visual interest to a page but are not always the best idea. Sliders are usually code-heavy which slows down a page loading time and can affect the user experience. Most users will not read or process all of the sliders as they tend to scan a page instead. By reducing the sliders to a single banner you can focus the users’ attention and can increase conversions.

According to HubSpot, the first five seconds of page-load time have the highest impact on conversion rates.

How to measure

Use Google Analytics to measure page engagement with sliders vs a simplified banner. You can also use Google Optimize to split test these variants in a systematic way.

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