Bethel Farms approached us with design needs for their newest brand, Bethel TriYield. At the onset of the TriYield project, our first step was to partner with Tungsten Branding and develop a launchpad website. Next came the development of a brand identity. What emerged was a broad range of agricultural marketing pieces as well as a logo and full web design. All of the brand visuals give a nod toward new growth in the agricultural sciences field and modern farming techniques.
The TRiYield brand has gained attention and grown recently, such that a more comprehensive website presence is necessary. Moreover, an e-commerce platform must be designed to support online sales. As such, we are currently revisiting our original designs to incorporate the evolution of the brand's visuals, as well as updating their overall brand flavor. Like most of our projects, our work with Bethel TriYield is ongoing. It's all part of our belief in constantly improving and forming lasting partnerships.
TriYield came to us with a blank slate. We made sure that their message and visuals spoke directly to their target market.
It was important to TriYield that their website be simple and straightforward for their customers' ease-of-use.
From custom icons to collateral material, we built a fresh visual style to appeal to the greater agricultural market.