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We get a whole lot of brand, strategy, and marketing questions here at WE•DO, and rightly so! You must consider many variables when creating, presenting, and managing your brand. You've come to the right place to start sorting it out.
In the information age, you can learn to do anything for yourself. However, we know that most businesses don't have the time and resources to self-educate and then execute a well-developed, strategically crafted, custom marketing, branding, or development project on top of running their business. If you want to achieve your maximum growth, strong partnerships are essential so that you can dedicate your efforts to making your business happen and experts can handle the rest.
Our name is indicative of our motto, "Collaboration & Action." It embodies our attitude of partnering with our clients and working together as a team to produce the best results. WE DO it all to cover the bases of your branding and marketing needs.
We believe strategic planning should inform nearly every action your business takes. A strategic plan helps your team navigate challenges, use time efficiently, and make the most of opportunity when it emerges. Having clear and strategic actions allows your business to work at maximum potential and address small problems before they become daily hindrances. Strategic plans drive growth for your brand.
- The Big Picture: Defining your Values, Vision, Position, & Promise.
- The Road Forward: Break down your goals into four phases: Quarter, 1 year, 3 years, & 10 years.
- Focus & Solve: Organize your quarter goals by order of priority.
- Action Items: Break down larger projects into actionable items in order to make continuous improvement.
The Quad Model Method blends traditional business wisdom with the advances and thinking that has developed since the vast majority of "traditional" models were developed. We used our expertise in Lean process management and our personal motto of "Way Mo' Basic" to distill a concentrated and useful process to get at the heart of your business and drive the growth you desire.
The first portion of the process is a discovery and a resolution of why you are in business and what your brand aims to achieve: your reason "why." It is here that we find many businesses are out of touch with their motivating factors, which should be the foundation of all business decisions. If you do not know this about your brand, we guide you through the process to find out. We then develop your goals for the future, solve the problems aching you now, and create the action plans to get you there.
This question is contingent on what your plan is for. If you need a strategic plan for a portion of your business, it will generally be faster than analyzing and planning the business as a whole. We strongly recommend developing and updating a plan for your entire business. Our method is fast-paced and designed to be revisited in order to keep you on track. The Quad Model Method allows you to develop and test solutions in 12 weeks.
From mockups and prototyping to full-scale websites and beautifully designed apps, WE•DO can help you realize your vision or update your existing presence.
We know that, for many business owners, having a website is something to simply check off a list and update every few years. But why neglect one of your most powerful sales tools? We take a growth-driven design approach to maintaining and growing your online presence- meaning implementing smalls improvements over time that fuel constant growth.
In order to keep the public engaged with your site, you should update the content, photos, and calls to action frequently. You can use forms on your site to capture leads and publish industry-specific articles to prove that you are active and knowledgeable in your field. All of this drives traffic to your site, improves your search engine rankings, and builds the kind of notoriety that brands need to thrive in the information age.
Pairing your brand's design with your overall strategy will produce more effective marketing, products, and collateral that work as hard as you do. Your brand requires non-verbal, visual communication to reach and engage with your customers. Dependant on the industry, sometimes what your brand looks like is more important than what it is saying! Strategy informs the design and vice versa. Design elements convey your message equally across the conscious and subconscious. Usability and practicality are also directly impacted by the design of a product, service, or process.
We work strictly in WordPress: all day, every day. WordPress now powers 30% of all websites and with good reason. It's highly adaptable, customizable, broadly supported, and flexible. We are confident that we can build the site you need on this incredible platform.
High-resolution devices become the norm, from cell phones and laptops to HD televisions. Design can't overcome low-quality photos. It is crucial that your photography be modern, well-framed, and representative of your brand as a whole. Brand photography is the first thing your customers will look at, well before the words and bright colors. Humans are hard-wired to look at faces and people first. Start treating your photos as a pillar of your brand identity and every piece of marketing you produce will benefit.
We believe in clear visions, compelling messages, and ethical values to build strong brands that set themselves apart from the competition.
Your brand style is your non-verbal communicator to your audience. It helps to trigger those subconscious validators for your ideal client. Do you attract the type of business you desire? Are you aligned with the original inspiration for your brand? Have you touched your brand appearance in the last decade? If you answered "no" to any of these questions, it might be time for a refresh.
If you don't know who you are marketing towards, you can't know if you are hitting your target. We have a thorough process for drilling down to your ideal clients/customers, which should inform every marketing action you take. Knowing whose attention you want, rather than just who will give it to you, will allow you to achieve your goals and reach the growth you strive for.
While those names may be significant to you, they hold little to no meaning to your customer. If your name is site-specific (ex: "3rd Avenue Consulting"), your entire brand identity is wrapped up in your location (meaning you can never move!). Your name should convey what is at the heart of the business. Don't take the easy road; invest in developing a solid name that your customers identify with.
We collaborate with our clients to develop a game plan for their custom digital marketing: finding the optimal channel and approach to communicate your message to customers.
You've probably heard or seen this term by now. It means "Search Engine Optimization" and defines an ongoing process of optimizing content, videos, images, links, and structure on your brand's website. Search engines utilize a dizzying algorithm (that changes all the time) to sort and display sites in a way that is useful for the person searching. You could have the most beautiful website in your market, but if you are not optimized for search engines, your site probably won't make it to the top of the list. We offer full SEO services and strategy to drive your ranking higher than your competitors and attract the customers you want.
Absolutely! Weak web and print content is a common problem for any business. Your written content is your voice to your customer when you aren't there to speak. We make sure that your language matches your brand voice and that content is strategically implemented across every platform. See how we can help.
We work on many platforms, but primarily on Facebook, Instagram, LinkedIn. The fast pace of social media changes can be overwhelming, which is why we believe every brand should have a social media plan included in their marketing. A social media plan helps build awareness and drive web traffic. We can help you avoid common mistakes when utilizing social media to grow your brand.