Digital Marketing

5 Ways Local SEO Can Increase Traffic To Your Business

local seo

Four out of five consumers use search to find local information before purchasing.   Whether you’re a consultant, manufacturer, accountant, retail business or coffee shop, you need local traffic to your business. Local SEO can be a driver to bring this traffic to your business. This is critical because local traffic can often be the…

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10 Questions to Consider When Creating Your B2B Buyer Persona

b2b buyer persona

Your B2B buyer persona is a critical element of supply chain marketing efforts, particularly for inbound marketing.   According to Marketing Insider Group, 93% of companies who exceed lead and revenue goals segment their database by buyer persona. That said, a surprising 60-70% of B2B marketers admit that they don’t truly understand their buyers (source).…

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B2B vs B2C Marketing: Developing a Unique Growth Strategy

b2b vs b2c marketing

B2B vs B2C marketing strategies follow divergent paths to the same goal: connecting with potential leads. If you limit your marketing efforts to the strategy ascribed to your environment, then you’re limiting your growth potential.   This is what led us to break out of the B2B vs B2C marketing battle. Like all businesses, we…

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Business Photography is a Pillar of Your Brand Identity

business photography

Visual communication through business photography is an integral part of your brand presence. Imagery is an essential part of any brand identity and plays a key role in visual material produced for business. However, we find that many companies underestimate the power of their business photography within their brand imagery. We want to educate and…

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7 Digital Marketing Improvements for Manufacturers This Year (2018)

digital marketing improvements for manufacturers

Your competition is gunning for continuous improvement beyond operations. They’re using it for their marketing, too. If you utilize industrial marketing services to apply continuous improvement to your marketing efforts, you’re sure to yield market share growth with minimal investment. At the end of the day, you should be fueling continuous improvement in the digital…

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4 Critical Things to Do After Launching Your Website

launching your website

Launching your website requires a ton of time and energy. Is it ok to sit back and relax after it’s live? As website redesigns go, a good bit of that required time and energy goes toward writing, rewriting, and perfecting content. Then there’s image research, thinking through the user experience (UX), and developing the calls…

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5 Tips for Avoiding B2B Marketing Mistakes

b2b marketing mistakes

You need solutions that will help you avoid B2B marketing mistakes. We’ve got you covered. When it comes to avoiding common b2b marketing mistakes, it’s best to start at the beginning. Let’s take a moment to explain what a B2B marketing agency does and what it means to outsourc one. What is an outsourced B2B…

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Our Philosophy on Collaboration

collaboration

Collaboration is key at WE•DO How do we do business at WE•DO? Our creative process begins at large tables with whiteboard toppers covered in dry-erase scribbles. We sit elbow to elbow at these tables and constantly interact with each other. There are no desks or cubicles here. Our office is both a reflection and a…

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3 Powerful Social Media Tips For Business Growth

social media tips for small business

There’s great opportunity to use social media to grow your business if you’re willing to put forth the effort. Social media tips for small business growth? Done.   A few things we need to talk about before diving into specifics: first off, social media is about people. It’s about connecting and being heard at the…

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