A live view of the marketing metrics that move the business. Updated nightly. Paired with a monthly executive summary you can read in three minutes.
The five numbers we check first every morning.
Last 30 days, US only, web.
| Query | Impr | Clicks | CTR | Avg pos |
|---|---|---|---|---|
| riverbend outfitters | 5,420 | 1,847 | 34.1% | 1.2 |
| fly fishing waders mens | 3,180 | 218 | 6.9% | 7.4 |
| dry fly fishing rod | 2,840 | 96 | 3.4% | 11.2 |
| best fly fishing waders 2026 | 2,410 | 52 | 2.2% | 15.8 |
| women's fly fishing waders | 1,920 | 38 | 2.0% | 17.9 |
| fly fishing vest with pockets | 1,640 | 112 | 6.8% | 8.6 |
| fly fishing gear montana | 1,280 | 61 | 4.8% | 13.7 |
| yellowstone wading boots | 980 | 194 | 19.8% | 7.1 |
| sustainable fishing apparel | 820 | 42 | 5.1% | 11.9 |
| madison valley vest | 410 | 52 | 12.7% | 14.3 |
From GA4, last 30 days. Sessions, engagement rate, and conversion rate per landing page.
| # | Landing page | Sessions | Engagement rate | Conv. rate | Avg session (s) |
|---|---|---|---|---|---|
| 1 | / | 2,140 | 61% | 3.8% | 112 |
| 2 | /collections/waders | 1,280 | 58% | 2.4% | 94 |
| 3 | /collections/sustainable | 847 | 66% | 1.9% | 128 |
| 4 | /products/yellowstone-wading-boots | 724 | 71% | 3.1% | 141 |
| 5 | /blog/best-waders-2026 | 512 | 54% | 1.4% | 87 |
| 6 | /collections/rods | 487 | 52% | 2.6% | 102 |
| 7 | /collections/vests | 412 | 59% | 2.9% | 98 |
| 8 | /products/madison-valley-vest | 348 | 68% | 3.4% | 132 |
| 9 | /blog/tippet-guide | 287 | 49% | 0.7% | 76 |
| 10 | /pages/visit-our-bozeman-shop | 211 | 73% | 4.2% | 158 |
Last 30 days, all sources. Organic split shown where meaningful.
Three paragraphs of plain-English context from your strategist. The chart tells you what; this tells you why and what to do.
The 18.3% organic session lift this month is concentrated in two pages: /collections/waders (+38% sessions MoM) and /products/yellowstone-wading-boots (+62% sessions MoM). Both moves trace to the content expansion we shipped in late March, when we lifted those pages from thin product copy to the new four-section template with FAQ schema. The wader category is now the second-strongest organic landing page on the site behind the homepage, which is the right structural signal for a site selling waders. The Yellowstone page jump from position 18 to 7 alone explains roughly 600 of the month's added sessions.
CTR dipped 0.3 percentage points this month while impressions jumped 22.7%. That sounds like a bad ratio but it isn't: we're showing up for new keywords (sustainable apparel cluster, women's waders) that we don't yet rank well enough on to earn high CTR. Once those keywords climb from positions 14 to 18 down to positions 5 to 9 over the next 8 weeks, the CTR repair happens automatically and the click count compounds. We're seeing the first half of the equation play out. The second half is what May is for.
The /blog/tippet-guide page held 287 sessions this month with a 0.7% conversion rate, which is the worst in the top 10. Engagement rate (49%) is also low. The traffic is real; the page just isn't doing anything with it. This is the lowest-effort upside on the dashboard right now. Refresh the post in May (planned in the Strike-Zone report), add internal links to four rod products, and we should be able to lift its conversion rate to 1.6 to 2.0% on its existing traffic alone, which is worth ~6 incremental orders per month with no additional traffic effort.
Sample deliverable for demonstration. Riverbend Outfitters is a fictional company. All data, queries, and metrics are illustrative.