There’s great opportunity to use social media to grow your business if you’re willing to put forth the effort. Social media tips for small business growth? Done.
A few things we need to talk about before diving into specifics: first off, social media is about people.
It’s about connecting and being heard at the most basic level. Don’t lose sight of this! In all of your planning, strategy, and action you must remember your goal is to connect with real people and help them.
Here are 3 powerful social media tips for small business growth that we think every small business should hear.
Tip 1: All social networks are not created equal.
Most of the large social networks are very different from one another.
They’re not all equal for the purposes of your business.
Do some research on the total number of users, demographics, and culture of each of the major social networks. This will help prepare you to use the next tip.
Which social networks fit you and your company best from a culture and personality standpoint?
Tip 2: You can’t do everything well, so don’t try to.
If you try to be awesome on every social media network, you will fail.
People desire authenticity.
It will likely be awkward if you try to force a social network that doesn’t fit you and your business. Think about a plumber using Instagram or Snapchat. Make sense?
You need to think about who your customer is and where they are connecting with others online.
- What is their gender?
- How old are they?
- Where do they live?
- What is their income level?
- How much education do they have?
- Are they married? Kids?
- What is their occupation?
- What’s important to them?
- What are their interests/hobbies?
- What kind of lifestyle do they live?
If you determine your business needs to be present on a network that doesn’t fit your personality, you should probably outsource it.
Pick the network or networks that make the most sense for your business.
Tip 3: Once you start, the party don’t stop.
Social media is not a project, it’s an ongoing effort. It’s part of your marketing strategy now.
You can’t just post a few times and then not post for a month. You need to be consistently posting to be connecting with people. You’re seeking to build relationships and gain trust from your followers by helping them.
Social media needs to be part of at least one person’s role and responsibilities.
If you’re flying solo in your business, the best thing is likely to use an automation tool like MeetEdgar. I cannot tell you how much time and stress this service has saved me. MeetEdgar allows you to determine a social media posting schedule using different post categories and then fill up a library of content that the tool will pull from to post according to your schedule.
From my experience, this is the best way to ensure you stay consistent. Either make it your responsibility, someone else’s, or Edgar’s.
At the end of the day…
Don’t let social media scare you or be your holy grail. It’s not likely to make or break your business.
Remember, business is about people and relationships. Social media can enhance and build relationships, but be careful to not just use it as a megaphone for your message.
Do you like being yelled at? Neither does anyone else.
We’re sharing these social media tips for small business growth because we know that they’ll lead to genuine connections and productive conversations. If your business is about deeply connecting with and serving people, it’ll be difficult to go wrong from here.