Strategic Planning Articles

marketing and branding strategies

Marketing and Branding Strategies to Increase Your SERP Rankings

By Mike McKearin / September 27th, 2018 /

Increasing your search engine rankings is not a one-off task. Marketing and branding strategies built around increasing traffic and authority require constant and consistent effort.   If you’re reading this article, you probably already know that content marketing is a primary way to go about increasing your search engine rankings. As relative marketing and branding…

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computer screen showing a subtask in the web design process

Web Design Process: The Definitive Guide

By Sadie Bowen / July 31st, 2018 /

We’ve been building websites for more than a decade. How do we stay consistent across varying projects & clients? By sticking to a web design process that suits everyone’s workflow.   Every web designer has their secret web design process recipe. That recipe, more often than not, is the product of trial and error. As…

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two people in an office setting discussing marketing process steps

Critical Marketing Process Steps We Follow to Generate Leads

By Mike McKearin / July 3rd, 2018 /

Like so many other companies, we used to struggle to effectively execute the marketing process steps. Continuous improvement strategy changed everything.   Does your organization struggle to follow the process necessary to effectively execute your marketing strategy? When it comes to marketing process steps, sometimes it’s just easier to shoot from the hip. It can…

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person using a book and a computer to find brand development strategy help

A 5 Step Brand Development Strategy for Growth Driven B2B Marketing

By Mike McKearin / June 29th, 2018 /

A solid brand development strategy can mean the difference between floundering or growing your business 10x. Your brand development strategy is a critical component of your company’s long-term plan for growth. It provides clear insight into your marketing action plans and should be revisited and reviewed frequently. It’s not just a one-and-done project that gets…

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b2b marketing mistakes

5 Tips for Avoiding B2B Marketing Mistakes

By Mike McKearin / March 30th, 2018 /

You need solutions that will help you avoid B2B marketing mistakes. We’ve got you covered. When it comes to avoiding common b2b marketing mistakes, it’s best to start at the beginning. Let’s take a moment to explain what a B2B marketing agency does and what it means to outsourc one. What is an outsourced B2B…

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defining strategy

Defining Strategy

By Heather Grant / January 16th, 2018 /

Defining Strategy: A historical perspective of the word that drives QUAD.   Sun Tzu and The Art of War In late 6th Century BCE, as the Spring & Autumn period in Ancient China began tapering off, two divergent philosophies were contending for influence in society. On the one hand, there was the humanistic worldview of…

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The quadRANT

By Heather Grant / January 11th, 2018 /

The quadRANT: Expounding on the number 4, a.k.a the magic behind QUAD Model. Four is all around us. As it happens, four is us, but I’ll get to that further along in this quadRANT. Four sets the stage for the wonders and workings of the universe. It also happens to be the magic behind QUAD…

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what is strategic planning

What is Strategic Planning?

By Mike McKearin / December 20th, 2017 /

What is strategic planning? To find the answer, we need to know where it came from and what it can accomplish. Businesses big and small sit at the crossroads of complexity and growth. They want simple solutions for complex problems, but desiring simplicity is easier than actually attaining it. So many obstacles clutter the pathway…

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