Your visitors need to be able to find what they're looking for. This means your site has to be easy to navigate. Website architecture is about developing a user-friendly sitemap and structure that's designed for ease of use. A sitemap provides an upfront opportunity for the development team to ensure consistency across all pages. The user experience should be intuitive and match your strategy for maximum conversion.
Good architecture has two things. First, it should have a logical pathway for users to follow. Second, it should describe how the site functions. It forms the connection between posts, pages, categories, tags, authors & archives. Having all of this figured out before deployment means less revision over time. It also sets a clear path for adding new content for additional growth.
Having a logical website layout is the best approach for showcasing your business, avoiding high bounce rates & supporting returning users. When paired with clear guidelines and page structure, simplicity makes for a much more effective tool.
*See our example below
Audit of Existing Structure
to see existing components and make determinations for the future state
Clear & Authoritative Sitemap
with all the details to include page, post, and archive hierarchy
a defined list of categories and tags used to present and connect content on your site