Stop toggling between tabs. Start making decisions.
Live data dashboards that consolidate your metrics from every platform into one view. Built for clarity, designed for action.
Your Data is Everywhere. Your Decisions Shouldn't Be.
GA4 in one tab. Google Ads in another. Shopify over here. Email platform over there. By the time you've pulled it all together, the moment to act has passed.
Most marketing teams spend hours every week collecting data and building reports manually. And even then, the numbers don't match across platforms. We build unified dashboards that pull from every source, normalize the data, and surface the metrics that actually drive decisions. No more spreadsheet gymnastics. No more conflicting numbers. Just one view of truth that updates in real time.
Single Source of Truth
Every metric, every platform, every campaign in one place. When your team opens the dashboard, they see the same numbers. No more version control on spreadsheets.
Built for Decisions
We don't build pretty charts for the sake of it. Every visualization answers a specific business question. If a metric doesn't drive action, it doesn't make the dashboard.
Always Current
Automated data pipelines mean your dashboards update without anyone lifting a finger. Morning standup? The numbers are already there.
What We Build
Custom reporting solutions for every level of your organization
GA4 Dashboards
Custom Google Analytics 4 dashboards that go far beyond the default reports. Traffic, engagement, conversions, and revenue in views that match how your team thinks.
- Traffic source breakdowns
- Conversion funnel visualization
- Audience segment analysis
- Page performance tracking
Multi-Platform Reporting
Unified views that combine data from Google Ads, Meta, email, SEO, and your CRM into a single coherent story.
- Cross-platform attribution
- Channel comparison views
- Spend vs. revenue tracking
- Campaign performance rollups
KPI Tracking
Real-time tracking of the metrics that matter most to your business. Set targets, track progress, and spot trends before they become problems.
- Goal tracking & progress
- Trend analysis
- Period-over-period comparison
- Benchmark monitoring
Executive Dashboards
High-level views designed for leadership. Revenue impact, marketing ROI, and business health at a glance. No jargon, no clutter.
- Revenue attribution
- Marketing ROI summary
- Pipeline health
- Board-ready exports
Real-Time Alerts
Automated alerts that notify your team when metrics hit thresholds. Know about problems before they become crises and opportunities before they pass.
- Anomaly detection
- Budget pacing alerts
- Performance drop notifications
- Goal completion triggers
Data Integration
Clean, reliable data pipelines that connect your marketing stack. We handle the messy work of API connections, data normalization, and quality assurance.
- API integrations
- Data normalization
- Quality assurance
- Historical data migration
Our Process
How we build dashboards that actually get used
Audit & Discovery
We map your current data landscape, identify gaps, and understand what decisions each team member needs to make. The best dashboard is one that answers your specific questions.
Catalog every platform, tool, and data source in your marketing stack. Identify what data is available, what's missing, and what needs cleaning.
Understand what questions each team member needs answered. The CEO needs different views than the marketing manager.
Evaluate your existing reporting setup. What's working, what's broken, and where are the manual bottlenecks costing you time.
Detailed specifications for every dashboard view, metric definition, and user permission level.
Build & Design
We design the dashboard experience and build the data infrastructure. Every chart earns its place by answering a specific business question.
Build reliable, automated connections to every data source. Clean, normalize, and validate data before it hits the dashboard.
Design intuitive layouts that surface insights at a glance. Hierarchy, color, and layout all serve the decision-making process.
Standardize how every metric is calculated across platforms. When the dashboard says "conversion rate," everyone agrees on what that means.
Validate every data point against source systems. If the numbers don't match, we find out why before launch.
Launch & Iterate
We launch, train your team, and continuously improve. A dashboard that nobody uses is a waste of money. We make sure yours becomes essential.
Hands-on training for every user. Not just how to read the dashboard, but how to use it to make better decisions.
Track who's using the dashboards and how. Low adoption means something needs to change, and we fix it fast.
Dashboards evolve with your business. We add new views, refine existing ones, and retire metrics that no longer matter.
Ongoing monitoring ensures data pipelines stay healthy and numbers stay accurate. Catch issues before they affect decisions.
Why Work With Us
What makes our dashboards different
Decision-First Design
We start with the decisions you need to make, then work backwards to the data. Most dashboard builders start with the data and hope insights emerge. That's why most dashboards go unused.
Marketing-Native
We're marketers who build dashboards, not dashboard builders who happen to know marketing. We understand what metrics matter, how channels interact, and what attribution actually means.
No Vanity Metrics
Every metric on the dashboard earns its place by connecting to a business outcome. If it doesn't help you make a better decision or take a faster action, it doesn't belong.
Built to Last
Our dashboards don't break when platforms update their APIs or your business changes. We build resilient data pipelines with monitoring and alerting so you never lose visibility.
Dashboard Investment
Unified reporting that saves time and drives better decisions
Dashboard Audit
Evaluate your current reporting
- Data source inventory
- Current state assessment
- Gap analysis
- Stakeholder interviews
- Metric definition review
- Recommendation report
Custom Build
Full dashboard design & build
- Up to 5 data source integrations
- Custom dashboard design
- Automated data pipelines
- Metric standardization
- Team training sessions
- QA & validation
- 30-day support included
- Documentation & handoff
Ongoing Intelligence
Continuous management & improvement
- Everything in Custom Build
- Monthly reporting reviews
- New dashboard builds
- Data quality monitoring
- Pipeline maintenance
- Alert configuration
- Quarterly strategy reviews
- Priority support
Custom Build includes 30 days of post-launch support
How we saved a marketing team 40+ hours per month with unified dashboards
By consolidating data from 8 platforms into a single dashboard, we eliminated manual reporting and gave the team real-time visibility into what was driving results.
Frequently Asked Questions
We integrate with virtually any platform that has an API or data export. Common sources include GA4, Google Ads, Meta Ads, LinkedIn Ads, Shopify, WooCommerce, HubSpot, Klaviyo, Mailchimp, Google Search Console, Semrush, and most CRMs. If your platform has data, we can connect it.
We use Looker Studio, custom-built web dashboards, and Google Sheets depending on your needs and team preferences. For more advanced needs, we build fully custom solutions. We recommend the tool that best fits your team's workflow, not the one that's trendiest.
A typical build takes 3-4 weeks from kickoff to launch. Complex builds with many data sources or custom integrations may take 5-6 weeks. We'll give you a clear timeline during the audit phase.
Yes. We build dashboards that your team can maintain and extend. We provide full documentation and training so you're never dependent on us for simple changes. For larger modifications, we're always available to help.
That's most companies. Data cleanup and normalization is a core part of our process. We'll identify data quality issues during the audit, fix them during the build, and set up monitoring to catch future problems before they affect your dashboards.
Ready to see your data clearly?
Let's build a dashboard that turns your scattered metrics into clear direction.
Get Your Dashboard Audit