Mountain summit at golden hour

Growth Marketing for Outdoor & Lifestyle Brands

Your dedicated growth team—small enough to care, sharp enough to deliver.

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We don't just grow traffic.
We grow revenue.

Here's how we're built different:

AI-Powered
40+
Custom AI agents and automations built for client workflows
Claude, GPT, Custom MCPs
Data Sources
25+
Platform integrations piped into unified dashboards
GA4, GSC, Ads, Shopify
Response Time
<4hr
Average response to client requests during business hours
Slack, Email, Loom
Experience
15+
Years building and scaling growth programs
B2B, DTC, SaaS, Services
Common Challenges

Sound Familiar?

Every growth plateau has a solution. Here's how we solve the most common challenges.

The Problem

We're not showing up in search results for our key terms.

Our Solution

SEO & Content Strategy

We build topic clusters that dominate search results and create content ecosystems that compound traffic month over month.

847%avg. organic traffic growth
The Problem

We're spending on ads but the ROAS keeps declining.

Our Solution

Paid Media Management

Data-driven campaigns across Google, Meta, and LinkedIn that scale profitably with clear attribution.

3.2xavg. ROAS improvement
The Problem

Our email list isn't generating the revenue it should.

Our Solution

Email & Automation

Strategic flows in Klaviyo and HubSpot that nurture leads and recover revenue on autopilot.

42%avg. email revenue lift

The Full Growth Stack

Everything you need, nothing you don't

01
Acquisition

SEO & Content

Organic traffic that compounds month over month through strategic content and technical excellence.

Topic ClustersTechnical SEOLink Building
02
Acquisition

AEO & GEO

Get your brand cited in AI-generated answers. Answer Engine and Generative Engine Optimization for ChatGPT, Gemini, Perplexity, and beyond.

AI VisibilityLLM CitationsStructured Data
03
Acquisition

Paid Media

Scalable paid campaigns across Google, Meta, and LinkedIn with clear attribution and profitable ROAS.

Google AdsMeta AdsLinkedIn
04
Retention

Email & Flows

Automated sequences that nurture, convert, and retain. 40%+ of revenue should come from email.

KlaviyoHubSpotAutomations
05
Optimization

CRO & Analytics

Data-driven experimentation that turns traffic into revenue. Every percentage point matters.

A/B TestingGA4Heat Maps
06
Foundation

Web Development

Fast, conversion-optimized websites built on modern platforms that scale with your business.

ShopifyWebflowCustom
07
Leadership

Strategy & Growth

Fractional CMO services that align marketing with business goals and prioritize what moves the needle.

RoadmappingFractional CMOAudits
08
Acceleration

AI Integration

Custom AI tools, workflows, and agents that automate the tedious and amplify your team's output.

Claude CodeCustom AgentsAutomation
09
Discovery

Rapid Experimentation

Fast, structured experiments that validate ideas before you commit. Kill bad bets early, double down on winners.

MVPsLanding Page TestsOffer Validation
10
Insight

Research & Audits

Deep-dive audits that find hidden opportunities—in your data, your competitors, and your market.

Competitive IntelGrowth AuditsMarket Analysis
11
Intelligence

Custom Dashboards

Live data dashboards that consolidate your metrics into one view. Stop toggling between tabs and start making decisions.

GA4Ad PlatformsCustom Reporting
12
Foundation

Brand Strategy

Positioning, messaging, and visual identity that gives your marketing a foundation worth building on.

PositioningMessagingIdentity
Mike McKearin, WE-DO founder
Our Philosophy

How We Work With You

We're not another agency that hands off decks and disappears.

We embed with your team, roll up our sleeves, and treat your growth like it's our own business. In your Slack, on your calls, digging through your data.

From outdoor brands to healthcare innovators, we bring cross-industry thinking that gives you solutions your competitors haven't seen yet.

About Our Approach
Proven Results

Results That Matter

Real growth for brands that move people. Numbers that matter.

847%Organic Traffic Growth
156%Lead Increase
100+Brands Scaled
Who We Work With

Industries We Know

We love brands with mission. Here's where we've gone deep.

Outdoor & Adventure

Outdoor & Adventure

Wilderness schools, bushcraft brands, outdoor gear. We speak the language.

Healthcare & Accessibility

Healthcare & Accessibility

Medical practices, assistive technology, rehabilitation services.

E-Commerce & DTC

E-Commerce & DTC

Shopify stores, consumer brands, pet products looking to scale.

Education

Education

Programs worth enrolling in. From wilderness courses to professional training.

Professional Services

Professional Services

B2B companies, consultants, and service providers ready to grow.

Fitness & Wellness

Fitness & Wellness

Gyms, wellness brands, and health-focused businesses.

Non-Profits

Non-Profits

Mission-driven organizations making an impact in their communities.

Food & Beverage

Food & Beverage

Restaurants, CPG brands, and craft producers with stories to tell.

In the Trenches

We join your standups, not just your QBRs. We're part of your team.

Data First

Gut instinct is for ordering lunch. Every decision is backed by analytics.

ROI or Bust

We measure what matters to your bottom line. Vanity metrics stay buried.

No BS Reporting

Dashboards you'll actually read. Insights you can act on.

Ready to Grow?

Let's talk about what's holding your brand back—and how we can fix it.