The Partnership
Brevard College is a private liberal arts college nestled in the Blue Ridge Mountains of Western North Carolina. With a focus on experiential learning and outdoor education, they attract students who want an intimate academic experience in one of America's most beautiful natural settings.
Our partnership with Brevard College spans over a decade—through three admissions directors, two presidents, and countless platform migrations. This longevity has given us deep institutional knowledge that makes every project more efficient and effective.
What We've Done Together
Website Development
We've built and rebuilt Brevard College's website multiple times as their needs and technology evolved:
- Initial WordPress implementation establishing their digital presence
- Responsive redesign when mobile became critical for student recruitment
- Current Drupal platform integrated with their enrollment management systems
Each iteration improved on the last, incorporating lessons learned and adapting to changing expectations from prospective students and families.
Email Marketing at Scale
Higher education email marketing is complex—multiple audiences, strict timelines, and high stakes. We manage:
- Prospective student nurture sequences from inquiry through enrollment
- Parent communication campaigns aligned with admissions timelines
- Event promotion for campus visits, open houses, and admitted student days
- Current student and alumni communications as needed
The volume adds up: 50,000+ emails annually, each requiring proper segmentation, testing, and optimization.
Ongoing Support
Between major projects, Brevard College relies on us for continuous web support:
- Content updates across academic programs and campus news
- Technical maintenance and security updates
- Integration troubleshooting with third-party systems
- Training for new staff members
The Value of Longevity
Ten years with a single client teaches things you can't learn from short engagements:
- Institutional memory: We remember why certain decisions were made, what was tried before, and what works for this specific audience.
- Relationship depth: We know who to call for what, how decisions get made, and how to navigate organizational dynamics.
- Efficiency gains: Projects that would take weeks with a new agency take days because we understand the systems, the content, and the goals.
- Strategic continuity: Marketing strategy builds on itself over time rather than starting fresh with each new agency relationship.
Continuing to Serve
Higher education marketing continues to evolve. Gen Z expects different digital experiences than millennials did. Attention spans shrink while options multiply. The competitive landscape for small liberal arts colleges grows more challenging each year.
Through it all, our partnership with Brevard College adapts. New challenges arise; we solve them together. Staff turns over; we provide continuity. Platforms change; we manage the transitions. That's the value of a decade-long relationship—not just the work we do, but the trust we've built and the knowledge we've accumulated.
