The Partnership
New England Low Vision and Blindness (NELVB) has been helping people with vision impairment regain independence for over 25 years. Based in Worcester, Massachusetts, they specialize in assistive technology solutions—from electronic magnifiers and reading machines to low vision glasses and rehabilitation services.
Our partnership began in 2016 and has evolved from initial website development to comprehensive digital marketing support. Over eight years, we've built deep understanding of their audience: individuals with macular degeneration, glaucoma, diabetic retinopathy, and other conditions that affect vision.
What We've Built Together
Website Evolution
The NELVB website has gone through three major iterations with us:
- Initial WordPress build focused on product education and service information
- Accessibility overhaul ensuring WCAG compliance for visitors with low vision
- Current platform optimized for both desktop magnification and mobile screen readers
Content Strategy
Healthcare content requires particular care—balancing medical accuracy with accessibility while driving organic traffic:
- Product education pages explaining assistive technology options
- Condition-specific guides for macular degeneration, diabetic retinopathy, and more
- Local service pages targeting New England communities
- Blog content covering low vision tips, technology updates, and patient stories
Local SEO
NELVB serves patients across New England, requiring location-specific optimization:
- Google Business Profile optimization for multiple service areas
- Local landing pages for key Massachusetts, Rhode Island, and Connecticut markets
- Review generation and reputation management
The Impact of Consistency
Eight years of sustained investment in content, technical optimization, and local SEO has created compounding returns. Each year builds on the last—new content strengthens existing topic authority, technical improvements help older pages perform better, and local visibility deepens across service areas.
The results speak for themselves: NELVB's website has become the primary driver of new patient consultations, consistently generating qualified leads through organic search and local discovery. That kind of performance doesn't come from a single campaign—it comes from years of steady, strategic work.
The Long-Term Value
Healthcare marketing isn't about quick wins. It's about building trust over time with audiences facing life-changing health challenges. Our eight-year partnership with NELVB demonstrates what's possible when agency and client invest in the relationship:
- Deep understanding of the audience's needs and concerns
- Content that balances SEO goals with genuine helpfulness
- Technical expertise that ensures accessibility for visitors with vision impairment
- Consistent support through platform changes and algorithm updates
The patients NELVB serves often find them through organic search during difficult moments—discovering they're losing vision, researching options, seeking hope. The content we've built together meets them in that moment with helpful information and clear paths to assistance.
Continuing to Serve
The work continues. New assistive technologies emerge. Search behaviors evolve. Accessibility standards improve. Our partnership adapts to ensure NELVB remains the trusted resource for individuals and families navigating vision loss across New England.
