Add keywords to the URL path in Google Adwords

The “Path” fields are part of your display URL inside each ad (the green text under your headline text) and can be up to 15 characters long. To create your display URL, Google Ads will combine the domain (for example, “www.wedoworldwide.com” in www.wedoworldwide.com/technical-seo) from your final URL and the path text (for example, “technical-seo-experts” in www.google.com/technical-seo-experts). The display URL gives potential customers a clear idea of what webpage they’ll reach once they click your ad, so your path text should describe your ad’s landing page.