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Growth Marketing Experiment #35234
Internal Links Should Not Be “no follow” Links
Experiment Details
All of your links within your own website should never be set to “no follow”. This is basically telling Google to not trust your own website. Yikes! Experiment: what happens if we change all internal links to follow instead of no follow? Does this improve rankings?
How to measure
Use Google Analytics and Google Search Console to see if your ranking positions change for the better when removing any/all "no follow" to your internal links.
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