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Growth Marketing Experiment #35782

Use Yoast custom variables in your meta descriptions

Experiment Details

Yoast is a free SEO plugin for WordPress websites that allow you to customize meta titles and descriptions. You are able to use custom variables that you can add in the global settings. This is powerful because it allows you to create dynamic meta titles and descriptions for all posts, pages, and any other custom post type (like products).

Here is a link to available variables you can use. https://yoast.com/help/list-available-snippet-variables-yoast-seo/

How to measure

You can measure the success of this SEO experiment by watching the search engine placement for specific page URLs to see if they have improved. You can do this through Google Search Console. This is a free tool and very easy to install.

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