The Partnership
Abel Solutions has been a trusted IT services provider for 30 years, helping small-to-medium-sized businesses across the United States optimize their technology infrastructure. Based in Alpharetta, Georgia, they offer managed IT services, cybersecurity, Microsoft 365 solutions, AI consulting, and governance, risk & compliance—functioning as either an extension of internal IT teams or a fully outsourced solution.
Our partnership with Abel Solutions focuses on turning their deep technical expertise into measurable organic growth. In a crowded IT services market dominated by large players with massive ad budgets, SEO and content strategy give Abel Solutions a sustainable competitive advantage.
What We Do Together
SEO & Topic Cluster Strategy
IT services is a broad space. Rather than competing for generic terms, we built a focused strategy around Abel Solutions’ strongest service lines:
- SharePoint Consulting established as the primary pillar page and money page
- Microsoft 365 Consulting content cluster targeting specific platform pain points
- QMS (Quality Management Systems) content capturing a niche audience with high intent
- Atlanta IT Services local SEO targeting their home market
Each cluster follows a disciplined architecture: pillar content supported by 3–4 articles per month, with strategic internal linking to drive authority to money pages.
Content Strategy & Production
Abel Solutions’ content strategy balances educational authority with lead generation:
- Service-focused content targeting decision-makers researching IT solutions
- Technical guides demonstrating expertise in Microsoft 365, SharePoint, and cybersecurity
- AEO/GEO optimization ensuring visibility in AI-powered search experiences alongside traditional results
- Consistent publishing cadence of 3–4 articles per month per cluster
Lead Generation & CRO
Driving traffic is only half the equation. We focus equally on converting that traffic:
- A/B testing on key landing pages to improve conversion rates
- Lead tracking and attribution connecting organic visits to qualified inquiries
- Conversion path optimization reducing friction between content consumption and contact
Backlink Acquisition
Building domain authority in the IT services space requires consistent off-site work:
- Monthly backlink campaigns through strategic partnerships
- Domain rating growth from the low 30s with a target of 40+ within the first year
- Quality-focused approach prioritizing relevant, authoritative links over volume
Results
The focused SEO strategy has delivered measurable impact:
- 52% organic traffic growth in just five months of focused execution
- 43% of all leads over 2.5 years traced back to SEO-optimized pages
- Organic search drives 40% of total website traffic, matching direct traffic as the top channel
- AI-powered search visibility with the new Atlanta IT Services page already generating leads through ChatGPT referrals
Why This Partnership Works
Abel Solutions brings 30 years of technical credibility. Our job is making sure the right people find them when searching for IT solutions. The combination of deep service expertise (theirs) and strategic SEO execution (ours) creates a flywheel: better content builds authority, authority drives rankings, rankings generate leads, and leads validate the investment.
The goal is clear—triple qualified leads from 3–4 per month to 9–12. With the infrastructure in place and early results proving the strategy, that target is within reach.
The Work Continues
As the IT services landscape evolves—AI consulting growing, cybersecurity demands increasing, compliance requirements tightening—Abel Solutions’ content strategy adapts. New service lines create new cluster opportunities. Emerging search behaviors (including AI-powered discovery) demand new optimization approaches.
Our partnership ensures Abel Solutions’ digital presence reflects their three decades of expertise, not just to traditional search engines, but to the AI-powered platforms increasingly shaping how businesses find their next IT partner.
