The Partnership
Bravo Team is a design engineering and manufacturing firm headquartered in Cornelius, North Carolina. They operate like special forces—mission-focused, precision-driven, and committed to zero failures. With capabilities spanning R&D, custom machine design, small-batch manufacturing, and enterprise product development, they serve clients across aerospace, defense, and advanced manufacturing.
A 3-time Inc. 5000 honoree with over 100 clients and 400+ years of collective engineering experience, Bravo Team had the credentials and the track record. What they needed was a digital presence that matched.
What We Do Together
Website Redesign
Bravo Team's previous site didn't reflect the caliber of their work. The copy was outdated, the structure didn't serve prospective clients, and the site wasn't generating inbound leads:
- Complete redesign with messaging that reflects their current positioning and capabilities
- Service architecture organized around how prospects actually evaluate engineering partners
- Case study presentation showcasing projects like aerospace equipment design and precision laser systems
- WordPress development with performance optimization and mobile-first design
SEO & Content Strategy
Engineering services SEO has unique challenges—the audience is highly technical, search volumes are modest, and credibility is everything:
- Keyword strategy targeting decision-makers researching custom engineering and manufacturing partners
- Content program leveraging their engineers' deep subject matter expertise as a credibility signal
- Technical SEO improvements addressing site health, structure, and crawlability
- Backlink strategy building authoritative links to replace low-quality legacy backlinks
Internal Content Engine
One of the most valuable initiatives has been activating Bravo Team's engineering talent as content creators:
- Content workshops helping engineers translate their expertise into searchable, readable content
- Editorial support providing keyword optimization and editing while preserving authentic technical voice
- Author credibility leveraging backgrounds that include NASA/JPL experience as trust signals
- Scalable process distributing outlines across the team so content production doesn't bottleneck on one person
Why This Approach Works
Bravo Team's competitive advantage is their people—403 years of collective experience across advanced manufacturing, aerospace, and precision engineering. The content strategy amplifies that advantage by turning internal expertise into digital authority.
When a prospect searches for a custom automation partner or a precision manufacturing firm, they find content written by engineers who've actually done the work. That credibility can't be faked, and it compounds over time as the content library grows.
The Work Continues
As Bravo Team grows and takes on new capabilities, the digital strategy evolves with them. New service offerings need positioning. Engineering projects create case study opportunities. The competitive landscape for advanced manufacturing shifts as more firms invest in digital marketing.
Our partnership ensures Bravo Team's online presence keeps pace with their reputation in the field—built on real expertise, not marketing fluff.
