The Partnership
OrboGraph has been a leader in AI-powered check processing and fraud detection for over 30 years, protecting financial institutions from counterfeits, forgeries, and payment fraud. Their technology powers some of the most critical payment infrastructure in banking—processing millions of checks daily through deep learning and neural network systems.
Our partnership with OrboGraph spans website development, SEO, PPC, and strategic marketing—helping a deeply technical company communicate its value to decision-makers at banks and credit unions across the country.
What We Do Together
Website Redesign
OrboGraph's product suite is sophisticated—five-layer fraud detection, AI recognition engines, compliance tools. The challenge was presenting that complexity in a way that resonates with banking executives, not just engineers:
- Information architecture reorganized around buyer needs rather than product taxonomy
- Product pages that translate technical capabilities into business outcomes
- Performance optimization for speed and mobile experience
- WordPress platform management on WP Engine with ongoing maintenance
SEO & Content Strategy
B2B fintech SEO requires a different approach than consumer marketing. Decision cycles are long, search volumes are low, and trust signals matter enormously:
- Keyword strategy targeting banking professionals researching fraud prevention solutions
- Thought leadership content establishing OrboGraph as the authority in check fraud AI
- Technical SEO ensuring the site's structure supports discoverability for niche financial terms
- Content optimization aligning existing resources with search intent
PPC & Lead Generation
Paid search complements organic efforts by capturing high-intent prospects:
- Google Ads campaigns targeting banking decision-makers actively researching fraud solutions
- Landing page optimization improving conversion rates from paid traffic
- Campaign planning and execution aligned with product launches and industry events
- Performance reporting with clear KPI tracking and ROI analysis
Why B2B Fintech Marketing Is Different
Marketing AI-powered fraud detection to financial institutions isn't like marketing consumer products. The audience is small, highly specialized, and risk-averse. Every claim needs to be defensible. Every piece of content needs to demonstrate genuine expertise.
Our approach with OrboGraph reflects that reality—strategic patience, technical accuracy, and consistent execution that builds credibility over time rather than chasing vanity metrics.
The Work Continues
As check fraud evolves and AI capabilities advance, OrboGraph's marketing needs to keep pace. New product features need positioning. Industry regulations create content opportunities. Competitive dynamics shift as more vendors enter the space.
Our ongoing partnership ensures OrboGraph's digital presence reflects their market position: the most experienced, most trusted name in AI-powered check fraud prevention.
