Growth Marketing Experiment #35109

Banner image or hero image testing

Experiment Details

Hero images are a common sight on many websites. They are meant to be a visual representation of the website’s content and to draw the viewer’s attention to important sections of the page. However, not all hero images are created equal. Some are static images that don’t change, while others are dynamic and change with the content on the page. By testing various hero images, you can see what resonates with your audience and leads to better conversions.

How to measure

Measure the bounce rate and page depth using Google Analytics. You can measure which variant works better by using Google Optimize to track performance.

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