Website

Make your call to action stand out

By April Jones / April 5th, 2022 / Comments Off on Make your call to action stand out

Give your customers the attention they deserve. If it’s a “Buy Now,” try making that button bigger or changing its color so you can spot it easily among other things on screen and encourage people to click without being pushy about sales talk!

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Pique their Interest

By Josh Jones / April 5th, 2022 / Comments Off on Pique their Interest

Giving away some of your content to pique curiosity will make readers more interested and trusting. They’ll be able take a leap without being asked for anything in return! Try giving them an article or whitepaper as soon as possible so that they can see what’s inside, then gate the rest behind call-to-action buttons which…

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Test Button Colors for CTAs

By Mike / April 5th, 2022 / Comments Off on Test Button Colors for CTAs

A call-to-action button is a powerful tool in driving visitors to take the desired action on your website. Test different colors of this vital element for maximizing conversions! In this article from SitePoint.com, they reference how Dmix tested green and red button colors on primary CTAs. In their testing with 600 visitors, they found that…

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Rearrange Landing Page Layout Items

By Mike / April 5th, 2022 / Comments Off on Rearrange Landing Page Layout Items

Landing pages are an integral part of marketing and it is essential for businesses to have high-converting ones. Sometimes, you may find that your current landing page layout isn’t working as well with conversion rates; this could be because the way images or copy appear on these sites can make a difference in whether someone…

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Lead Captures: PDF Download Landing Page

By Shannon Zaragoza / April 5th, 2022 / Comments Off on Lead Captures: PDF Download Landing Page

Looking for an easy way to fill out your low-funnel portion with qualified leads? Try sending traffic directly to a page where they’ll find the download link for a valuable PDF. This will build your credibility and exemplify authority on any given topic or subject, as well as enable you to capture email addresses from…

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Create a page for each major search term you are trying to rank for

By Mike / March 25th, 2022 / Comments Off on Create a page for each major search term you are trying to rank for

Google doesn’t rank websites, they rank web pages. By creating a specific web page aimed at a specific parent search query, you are giving Google what they want. This single web page can be optimized to attempt to rank at the top. Keep in mind, that the web page at the top of a search…

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Increase the font size on blog posts to increase engagement

By Mike / March 11th, 2022 / Comments Off on Increase the font size on blog posts to increase engagement

Test various sizes of your text to see if a larger font size will increase engagement. Bump text up by two sizes for each variant to see how they perform. Better legibility on blog posts can lead to better engagement. Take the line-height into consideration as well. This tends to be a very quick and…

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Remove hero sliders to increase page speed and simplify the content

By Mike / March 10th, 2022 / Comments Off on Remove hero sliders to increase page speed and simplify the content

Hero sliders add visual interest to a page but are not always the best idea. Sliders are usually code-heavy which slows down a page loading time and can affect the user experience. Most users will not read or process all of the sliders as they tend to scan a page instead. By reducing the sliders…

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Reduce the number of form fields to reduce “form friction”

By Mike / March 10th, 2022 / Comments Off on Reduce the number of form fields to reduce “form friction”

Having too many fields on a contact form might decrease its engagement. To improve your forms, reduce the amount of information you ask for. This decreases the friction a user has while engaging with your forms. Ask yourself what information is vital at this stage in the customer journey. Remove everything else.

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Headline copy A/B split testing

By Mike / March 10th, 2022 / Comments Off on Headline copy A/B split testing

The first line of text on a web page is known as the headline. The better your headline, the higher your chances are of getting users to read the rest of the page. Users tend to react to the hero text or headline text on your homepage or landing page within a couple of seconds.…

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