Growth Marketing Experiment #35488

Pique their Interest

Experiment Details

Giving away some of your content to pique curiosity will make readers more interested and trusting. They’ll be able take a leap without being asked for anything in return! Try giving them an article or whitepaper as soon as possible so that they can see what’s inside, then gate the rest behind call-to-action buttons which are easy enough not lose anyone who isn’t sure about signing up right away

How to measure

Look for an uptick in subscription numbers

Funnel Stage:

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