Engagement
Google’s Search Ad platform offers Campaign Optimization recommendations in order for your ads perform better. While some recommendations may seem redundant or slightly off the mark, most are actually helpful and, after all, will help your ads better satisfy Google’s ad auction and delivery algorithms. Log in to your Google Ads account and navigate to…
Read More
Giving away some of your content to pique curiosity will make readers more interested and trusting. They’ll be able take a leap without being asked for anything in return! Try giving them an article or whitepaper as soon as possible so that they can see what’s inside, then gate the rest behind call-to-action buttons which…
Read More
A call-to-action button is a powerful tool in driving visitors to take the desired action on your website. Test different colors of this vital element for maximizing conversions! In this article from SitePoint.com, they reference how Dmix tested green and red button colors on primary CTAs. In their testing with 600 visitors, they found that…
Read More
Test various sizes of your text to see if a larger font size will increase engagement. Bump text up by two sizes for each variant to see how they perform. Better legibility on blog posts can lead to better engagement. Take the line-height into consideration as well. This tends to be a very quick and…
Read More
Hero sliders add visual interest to a page but are not always the best idea. Sliders are usually code-heavy which slows down a page loading time and can affect the user experience. Most users will not read or process all of the sliders as they tend to scan a page instead. By reducing the sliders…
Read More
The first line of text on a web page is known as the headline. The better your headline, the higher your chances are of getting users to read the rest of the page. Users tend to react to the hero text or headline text on your homepage or landing page within a couple of seconds.…
Read More
Exit-intent popups are a method of catching the attention of potential consumers who are about to leave your website. They’re activated when the user moves their mouse or cursor toward the browser’s close button or address bar to submit a new URL. Exit-intent popups can be used to improve conversion rates by targeting customers who…
Read More
When there are too many call-to-actions on a website, it can be overwhelming for the user and they may not know where to start. This can lead to procrastination and a feeling of being overwhelmed. In order to avoid this, you can simplify the design of your website by removing some of the call-to-actions and…
Read More