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Growth Marketing Experiment #35494

Google Search Ads: Use Campaign Optimization Recommendations

Experiment Details

Google’s Search Ad platform offers Campaign Optimization recommendations in order for your ads perform better. While some recommendations may seem redundant or slightly off the mark, most are actually helpful and, after all, will help your ads better satisfy Google’s ad auction and delivery algorithms.

Log in to your Google Ads account and navigate to the Recommendations tab in the gray sidebar. Review each set of recommendations and edit your campaign accordingly.

How to measure

Allow your test to run at least 7-14 days before reviewing results. Compare your Clicks, Impressions, CTR, and Average CPC.

Funnel Stage:
Channel:

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