Growth Marketing Experiment #35485

Test Button Colors for CTAs

Experiment Details

A call-to-action button is a powerful tool in driving visitors to take the desired action on your website. Test different colors of this vital element for maximizing conversions!

In this article from, they reference how Dmix tested green and red button colors on primary CTAs. In their testing with 600 visitors, they found that conversions increased by a whopping 34% when they used a red button.

How to measure

Measure the bounce rate and page depth using Google Analytics. You can measure which variant works better by using Google Optimize to track performance.

Funnel Stage:

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