Growth Marketing Experiment #35096

Booking form instead of contact form

Experiment Details

Adding a book now embed form (such as Calendly) to your website contact page can help increase the number of people who sign up for a meeting with you. This eliminates the hassle of back-and-forth emails trying to get a time scheduled. Sending people straight to your calendar can help reduce the friction of getting to a meeting and puts the power in your potential customer’s hands.

How to measure

Use your booking software to measure the total # of bookings over time.

Funnel Stage:

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