Digital ads Archives

Google Search Ads: Use Campaign Optimization Recommendations

By zachcioffi / April 5th, 2022 / Comments Off

Google’s Search Ad platform offers Campaign Optimization recommendations in order for your ads perform better. While some recommendations may seem redundant or slightly off the mark, most are actually helpful and, after all, will help your ads better satisfy Google’s ad auction and delivery algorithms. Log in to your Google Ads account and navigate to…

Add keywords to the URL path in Google Adwords

By Mike / March 11th, 2022 / Comments Off

The “Path” fields are part of your display URL inside each ad (the green text under your headline text) and can be up to 15 characters long. To create your display URL, Google Ads will combine the domain (for example, “www.wedoworldwide.com” in www.wedoworldwide.com/technical-seo) from your final URL and the path text (for example, “technical-seo-experts” in…

Paid Ads Test: Match landing page with ad messaging/creative

By Mike / March 10th, 2022 / Comments Off

Use your landing page to expand upon the information already provided in your ads. Incorporate similar graphics/styling in order to maintain consistency of tone and feel between your ad and landing page. When a user clicks an ad and the landing page headline matches the ad headline, they have a sense of reassurance that they…