Headline copy A/B split testing

The first line of text on a web page is known as the headline. The better your headline, the higher your chances are of getting users to read the rest of the page. Users tend to react to the hero text or headline text on your homepage or landing page within a couple of seconds. Try running a test using different text to see how users react. Test to see if the time on page, bounce rate, and conversion rates increase or decrease.

According to Copyblogger, only 20% of users will make it past your headline copy.