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Growth Marketing Experiment #35177
Increase the font size on blog posts to increase engagement
Experiment Details
Test various sizes of your text to see if a larger font size will increase engagement. Bump text up by two sizes for each variant to see how they perform. Better legibility on blog posts can lead to better engagement. Take the line-height into consideration as well. This tends to be a very quick and simple experiment that can lead to big rewards.
We saw a decrease in bounce rate by +3% and an overall conversion rate increase by +2.5%.
How to measure
Use Google Optimize to run an experiment on key article pages that already have high traffic. Measure bounce rate and session duration as the goal of the experiment.
Funnel Stage:
EngagementChannel:
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