Create a page for each major search term you are trying to rank for

Google doesn’t rank websites, they rank web pages. By creating a specific web page aimed at a specific parent search query, you are giving Google what they want. This single web page can be optimized to attempt to rank at the top. Keep in mind, that the web page at the top of a search results page for a specific query is what gets the traffic. If you are on the second page of Google you are likely not seeing any traffic from that search term. Check out our critical SEO tips article for more information.