Awareness
Yoast is a free SEO plugin for WordPress websites that allow you to customize meta titles and descriptions. You are able to use custom variables that you can add in the global settings. This is powerful because it allows you to create dynamic meta titles and descriptions for all posts, pages, and any other custom…
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Google doesn’t rank websites, they rank web pages. By creating a specific web page aimed at a specific parent search query, you are giving Google what they want. This single web page can be optimized to attempt to rank at the top. Keep in mind, that the web page at the top of a search…
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All of your links within your own website should never be set to “no follow”. This is basically telling Google to not trust your own website. Yikes! Experiment: what happens if we change all internal links to follow instead of no follow? Does this improve rankings?
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Google My Business is a free and easy-to-use tool for businesses to create a listing on Google. The listing can include information such as the business name, address, phone number, website, and hours of operation. Businesses can also add photos, videos, and posts to their listing. Ensure all the information is accurate and up-to-date in…
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The “Path” fields are part of your display URL inside each ad (the green text under your headline text) and can be up to 15 characters long. To create your display URL, Google Ads will combine the domain (for example, “www.wedoworldwide.com” in www.wedoworldwide.com/technical-seo) from your final URL and the path text (for example, “technical-seo-experts” in…
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By isolating the pages that rank between positions 4 and 10 you can increase your chances of pushing them a bit higher which would capture more traffic. Look at these pages and add content to bolster the information. Make sure to elaborate on the content sections that relate to the keywords you are currently ranked…
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Add an email signup link to each social profile bio, with each link having its own unique UTM to track which channel produces the most signups. Make sure to write a compelling reason people should receive your emails. Most people don’t want more email. They need a good reason to get it!
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Use your landing page to expand upon the information already provided in your ads. Incorporate similar graphics/styling in order to maintain consistency of tone and feel between your ad and landing page. When a user clicks an ad and the landing page headline matches the ad headline, they have a sense of reassurance that they…
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