SEO Archives - WE•DO

Use Yoast custom variables in your meta descriptions

By Mike / April 29th, 2022 / Comments Off

Yoast is a free SEO plugin for WordPress websites that allow you to customize meta titles and descriptions. You are able to use custom variables that you can add in the global settings. This is powerful because it allows you to create dynamic meta titles and descriptions for all posts, pages, and any other custom…

Create a page for each major search term you are trying to rank for

By Mike / March 25th, 2022 / Comments Off

Google doesn’t rank websites, they rank web pages. By creating a specific web page aimed at a specific parent search query, you are giving Google what they want. This single web page can be optimized to attempt to rank at the top. Keep in mind, that the web page at the top of a search…

Internal Links Should Not Be “no follow” Links

By Mike / March 15th, 2022 / Comments Off

All of your links within your own website should never be set to “no follow”. This is basically telling Google to not trust your own website. Yikes! Experiment: what happens if we change all internal links to follow instead of no follow? Does this improve rankings?

Add content to pages ranking between 4 and 10 in the search engines

By Mike / March 11th, 2022 / Comments Off

By isolating the pages that rank between positions 4 and 10 you can increase your chances of pushing them a bit higher which would capture more traffic. Look at these pages and add content to bolster the information. Make sure to elaborate on the content sections that relate to the keywords you are currently ranked…