Growth Marketing Experiments

Growth marketing experiments are a great way to drive growth for your business. Through rapid experimentation of various marketing tactics, you can test a wide range of marketing channels and find what works for your business. 

Quartercircle Light Yellow Top Right

Use Yoast custom variables in your meta descriptions

Yoast is a free SEO plugin for WordPress websites that allow you to customize meta titles and descriptions. You are able to use custom variables that you can add in the global settings. This is powerful because it allows you to create dynamic meta titles and descriptions for all posts, pages, and any other custom…

View Experiment
Brand Graphic - Circle Orange

Google Search Ads: Use Campaign Optimization Recommendations

Google’s Search Ad platform offers Campaign Optimization recommendations in order for your ads perform better. While some recommendations may seem redundant or slightly off the mark, most are actually helpful and, after all, will help your ads better satisfy Google’s ad auction and delivery algorithms. Log in to your Google Ads account and navigate to…

View Experiment
Brand Graphic - Quartercircle Light Blue

Make your call to action stand out

Give your customers the attention they deserve. If it’s a “Buy Now,” try making that button bigger or changing its color so you can spot it easily among other things on screen and encourage people to click without being pushy about sales talk!

View Experiment
Brand Graphic - Quartercircle Yellow

Pique their Interest

Giving away some of your content to pique curiosity will make readers more interested and trusting. They’ll be able take a leap without being asked for anything in return! Try giving them an article or whitepaper as soon as possible so that they can see what’s inside, then gate the rest behind call-to-action buttons which…

View Experiment
Brand Graphic - Leaf Blue

Test Button Colors for CTAs

A call-to-action button is a powerful tool in driving visitors to take the desired action on your website. Test different colors of this vital element for maximizing conversions! In this article from, they reference how Dmix tested green and red button colors on primary CTAs. In their testing with 600 visitors, they found that…

View Experiment
Brand Graphic - Leftround Green

Rearrange Landing Page Layout Items

Landing pages are an integral part of marketing and it is essential for businesses to have high-converting ones. Sometimes, you may find that your current landing page layout isn’t working as well with conversion rates; this could be because the way images or copy appear on these sites can make a difference in whether someone…

View Experiment
Brand Graphic - Leaf Orange

Lead Captures: PDF Download Landing Page

Looking for an easy way to fill out your low-funnel portion with qualified leads? Try sending traffic directly to a page where they’ll find the download link for a valuable PDF. This will build your credibility and exemplify authority on any given topic or subject, as well as enable you to capture email addresses from…

View Experiment
Brand Graphic - Leftround Blue

Create a page for each major search term you are trying to rank for

Google doesn’t rank websites, they rank web pages. By creating a specific web page aimed at a specific parent search query, you are giving Google what they want. This single web page can be optimized to attempt to rank at the top. Keep in mind, that the web page at the top of a search…

View Experiment
Brand Graphic - Quartercircle Orange

Internal Links Should Not Be “no follow” Links

All of your links within your own website should never be set to “no follow”. This is basically telling Google to not trust your own website. Yikes! Experiment: what happens if we change all internal links to follow instead of no follow? Does this improve rankings?

View Experiment
Brand Graphic - Leaf Light Blue

Get On Google My Business

Google My Business is a free and easy-to-use tool for businesses to create a listing on Google. The listing can include information such as the business name, address, phone number, website, and hours of operation. Businesses can also add photos, videos, and posts to their listing. Ensure all the information is accurate and up-to-date in…

View Experiment
Brand Graphic - Quartercircle Yellow

Banner image or hero image testing

Hero images are a common sight on many websites. They are meant to be a visual representation of ...
View Experiment
Brand Graphic - Rightround Dark Orange

Booking form instead of contact form

Adding a book now embed form (such as Calendly) to your website contact page can help increase the ...
View Experiment
Brand Graphic - Circle Green

Reduce the quantity of call-to-action buttons on your website

When there are too many call-to-actions on a website, it can be overwhelming for the user and they ...
View Experiment

We’ve collected 1,000+ proven marketing tactics in our toolbox.