Growth Marketing Experiments

Growth marketing experiments are a great way to drive growth for your business. Through rapid experimentation of various marketing tactics, you can test a wide range of marketing channels and find what works for your business. 

Brand Graphic - Arch Yellow

Increase the font size on blog posts to increase engagement

Test various sizes of your text to see if a larger font size will increase engagement. Bump text up by two sizes for each variant to see how they perform. Better legibility on blog posts can lead to better engagement. Take the line-height into consideration as well. This tends to be a very quick and…

View Experiment
Brand Graphic - Leaf Blue

Add keywords to the URL path in Google Adwords

The “Path” fields are part of your display URL inside each ad (the green text under your headline text) and can be up to 15 characters long. To create your display URL, Google Ads will combine the domain (for example, “www.wedoworldwide.com” in www.wedoworldwide.com/technical-seo) from your final URL and the path text (for example, “technical-seo-experts” in…

View Experiment
Brand Graphic - Circle Orange

Add content to pages ranking between 4 and 10 in the search engines

By isolating the pages that rank between positions 4 and 10 you can increase your chances of pushing them a bit higher which would capture more traffic. Look at these pages and add content to bolster the information. Make sure to elaborate on the content sections that relate to the keywords you are currently ranked…

View Experiment
Brand Graphic - Arch Orange-1

Social Test: Add an email signup link to all social profiles

Add an email signup link to each social profile bio, with each link having its own unique UTM to track which channel produces the most signups. Make sure to write a compelling reason people should receive your emails. Most people don’t want more email. They need a good reason to get it!

View Experiment
Brand Graphic - Circle Green

Remove hero sliders to increase page speed and simplify the content

Hero sliders add visual interest to a page but are not always the best idea. Sliders are usually code-heavy which slows down a page loading time and can affect the user experience. Most users will not read or process all of the sliders as they tend to scan a page instead. By reducing the sliders…

View Experiment
Brand Graphic - Quartercircle Dark Blue

Reduce the number of form fields to reduce “form friction”

Having too many fields on a contact form might decrease its engagement. To improve your forms, reduce the amount of information you ask for. This decreases the friction a user has while engaging with your forms. Ask yourself what information is vital at this stage in the customer journey. Remove everything else.

View Experiment
Brand Graphic - Circle Yellow

Paid Ads Test: Match landing page with ad messaging/creative

Use your landing page to expand upon the information already provided in your ads. Incorporate similar graphics/styling in order to maintain consistency of tone and feel between your ad and landing page. When a user clicks an ad and the landing page headline matches the ad headline, they have a sense of reassurance that they…

View Experiment
Brand Graphic - Leaf Light Blue

Headline copy A/B split testing

The first line of text on a web page is known as the headline. The better your headline, the higher your chances are of getting users to read the rest of the page. Users tend to react to the hero text or headline text on your homepage or landing page within a couple of seconds.…

View Experiment
Brand Graphic - Arch Blue

Use exit-intent pop-ups to boost user retention or capture user information

Exit-intent popups are a method of catching the attention of potential consumers who are about to leave your website. They’re activated when the user moves their mouse or cursor toward the browser’s close button or address bar to submit a new URL. Exit-intent popups can be used to improve conversion rates by targeting customers who…

View Experiment
Brand Graphic - Leaf Dark Blue

CTA Test: Place your CTA on the right side of a landing page

By placing your CTA button and/or form on the right side of the page above the fold. This keeps the conversion action up higher on the page and could increase user interaction.

View Experiment
Quartercircle Light Yellow Top Right

Use Yoast custom variables in your meta descriptions

Yoast is a free SEO plugin for WordPress websites that allow you to customize meta titles and descriptions. ...
View Experiment
Brand Graphic - Circle Orange

Google Search Ads: Use Campaign Optimization Recommendations

Google's Search Ad platform offers Campaign Optimization recommendations in order for your ads perform better. While some recommendations ...
View Experiment
Brand Graphic - Quartercircle Light Blue

Make your call to action stand out

Give your customers the attention they deserve. If it’s a “Buy Now,” try making that button bigger or ...
View Experiment
Brand Graphic - Quartercircle Yellow

Pique their Interest

Giving away some of your content to pique curiosity will make readers more interested and trusting. They'll be ...
View Experiment
Brand Graphic - Leaf Blue

Test Button Colors for CTAs

A call-to-action button is a powerful tool in driving visitors to take the desired action on your website. ...
View Experiment
Brand Graphic - Leftround Green

Rearrange Landing Page Layout Items

Landing pages are an integral part of marketing and it is essential for businesses to have high-converting ones. ...
View Experiment
Brand Graphic - Leaf Orange

Lead Captures: PDF Download Landing Page

Looking for an easy way to fill out your low-funnel portion with qualified leads? Try sending traffic directly ...
View Experiment
Brand Graphic - Leftround Blue

Create a page for each major search term you are trying to rank for

Google doesn't rank websites, they rank web pages. By creating a specific web page aimed at a specific ...
View Experiment
Brand Graphic - Quartercircle Orange

Internal Links Should Not Be “no follow” Links

All of your links within your own website should never be set to "no follow". This is basically ...
View Experiment
Brand Graphic - Leaf Light Blue

Get On Google My Business

Google My Business is a free and easy-to-use tool for businesses to create a listing on Google. The ...
View Experiment

We’ve collected 1,000+ proven marketing tactics in our toolbox.