Growth Marketing Experiments
Growth marketing experiments are a great way to drive growth for your business. Through rapid experimentation of various marketing tactics, you can test a wide range of marketing channels and find what works for your business.
Increase the font size on blog posts to increase engagement
Test various sizes of your text to see if a larger font size will increase engagement. Bump text ...
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Add keywords to the URL path in Google Adwords
The "Path" fields are part of your display URL inside each ad (the green text under your headline ...
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Add content to pages ranking between 4 and 10 in the search engines
By isolating the pages that rank between positions 4 and 10 you can increase your chances of pushing ...
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Social Test: Add an email signup link to all social profiles
Add an email signup link to each social profile bio, with each link having its own unique UTM ...
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Remove hero sliders to increase page speed and simplify the content
Hero sliders add visual interest to a page but are not always the best idea. Sliders are usually ...
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Reduce the number of form fields to reduce “form friction”
Having too many fields on a contact form might decrease its engagement. To improve your forms, reduce the ...
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Paid Ads Test: Match landing page with ad messaging/creative
Use your landing page to expand upon the information already provided in your ads. Incorporate similar graphics/styling in ...
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Headline copy A/B split testing
The first line of text on a web page is known as the headline. The better your headline, ...
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Use exit-intent pop-ups to boost user retention or capture user information
Exit-intent popups are a method of catching the attention of potential consumers who are about to leave your ...
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CTA Test: Place your CTA on the right side of a landing page
By placing your CTA button and/or form on the right side of the page above the fold. This ...
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We’ve collected 1,000+ proven marketing tactics in our toolbox.
