Growth Marketing Experiments

Growth marketing experiments are a great way to drive growth for your business. Through rapid experimentation of various marketing tactics, you can test a wide range of marketing channels and find what works for your business. 

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Use Yoast custom variables in your meta descriptions

Yoast is a free SEO plugin for WordPress websites that allow you to customize meta titles and descriptions. You are able to use custom variables that you can add in the global settings. This is powerful because it allows you to create dynamic meta titles and descriptions for all posts, pages, and any other custom…

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Google Search Ads: Use Campaign Optimization Recommendations

Google’s Search Ad platform offers Campaign Optimization recommendations in order for your ads perform better. While some recommendations may seem redundant or slightly off the mark, most are actually helpful and, after all, will help your ads better satisfy Google’s ad auction and delivery algorithms. Log in to your Google Ads account and navigate to…

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Make your call to action stand out

Give your customers the attention they deserve. If it’s a “Buy Now,” try making that button bigger or changing its color so you can spot it easily among other things on screen and encourage people to click without being pushy about sales talk!

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Pique their Interest

Giving away some of your content to pique curiosity will make readers more interested and trusting. They’ll be able take a leap without being asked for anything in return! Try giving them an article or whitepaper as soon as possible so that they can see what’s inside, then gate the rest behind call-to-action buttons which…

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Test Button Colors for CTAs

A call-to-action button is a powerful tool in driving visitors to take the desired action on your website. Test different colors of this vital element for maximizing conversions! In this article from SitePoint.com, they reference how Dmix tested green and red button colors on primary CTAs. In their testing with 600 visitors, they found that…

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Rearrange Landing Page Layout Items

Landing pages are an integral part of marketing and it is essential for businesses to have high-converting ones. Sometimes, you may find that your current landing page layout isn’t working as well with conversion rates; this could be because the way images or copy appear on these sites can make a difference in whether someone…

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Lead Captures: PDF Download Landing Page

Looking for an easy way to fill out your low-funnel portion with qualified leads? Try sending traffic directly to a page where they’ll find the download link for a valuable PDF. This will build your credibility and exemplify authority on any given topic or subject, as well as enable you to capture email addresses from…

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Create a page for each major search term you are trying to rank for

Google doesn’t rank websites, they rank web pages. By creating a specific web page aimed at a specific parent search query, you are giving Google what they want. This single web page can be optimized to attempt to rank at the top. Keep in mind, that the web page at the top of a search…

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Internal Links Should Not Be “no follow” Links

All of your links within your own website should never be set to “no follow”. This is basically telling Google to not trust your own website. Yikes! Experiment: what happens if we change all internal links to follow instead of no follow? Does this improve rankings?

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Get On Google My Business

Google My Business is a free and easy-to-use tool for businesses to create a listing on Google. The listing can include information such as the business name, address, phone number, website, and hours of operation. Businesses can also add photos, videos, and posts to their listing. Ensure all the information is accurate and up-to-date in…

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Increase the font size on blog posts to increase engagement

Test various sizes of your text to see if a larger font size will increase engagement. Bump text ...
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Add keywords to the URL path in Google Adwords

The "Path" fields are part of your display URL inside each ad (the green text under your headline ...
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Add content to pages ranking between 4 and 10 in the search engines

By isolating the pages that rank between positions 4 and 10 you can increase your chances of pushing ...
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Social Test: Add an email signup link to all social profiles

Add an email signup link to each social profile bio, with each link having its own unique UTM ...
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Remove hero sliders to increase page speed and simplify the content

Hero sliders add visual interest to a page but are not always the best idea. Sliders are usually ...
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Reduce the number of form fields to reduce “form friction”

Having too many fields on a contact form might decrease its engagement. To improve your forms, reduce the ...
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Paid Ads Test: Match landing page with ad messaging/creative

Use your landing page to expand upon the information already provided in your ads. Incorporate similar graphics/styling in ...
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Headline copy A/B split testing

The first line of text on a web page is known as the headline. The better your headline, ...
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Use exit-intent pop-ups to boost user retention or capture user information

Exit-intent popups are a method of catching the attention of potential consumers who are about to leave your ...
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CTA Test: Place your CTA on the right side of a landing page

By placing your CTA button and/or form on the right side of the page above the fold. This ...
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We’ve collected 1,000+ proven marketing tactics in our toolbox.