Conversion

Give your customers the attention they deserve. If it’s a “Buy Now,” try making that button bigger or changing its color so you can spot it easily among other things on screen and encourage people to click without being pushy about sales talk!

Landing pages are an integral part of marketing and it is essential for businesses to have high-converting ones. Sometimes, you may find that your current landing page layout isn’t working as well with conversion rates; this could be because the way images or copy appear on these sites can make a difference in whether someone…

Looking for an easy way to fill out your low-funnel portion with qualified leads? Try sending traffic directly to a page where they’ll find the download link for a valuable PDF. This will build your credibility and exemplify authority on any given topic or subject, as well as enable you to capture email addresses from…

Having too many fields on a contact form might decrease its engagement. To improve your forms, reduce the amount of information you ask for. This decreases the friction a user has while engaging with your forms. Ask yourself what information is vital at this stage in the customer journey. Remove everything else.

By placing your CTA button and/or form on the right side of the page above the fold. This keeps the conversion action up higher on the page and could increase user interaction.

Hero images are a common sight on many websites. They are meant to be a visual representation of the website’s content and to draw the viewer’s attention to important sections of the page. However, not all hero images are created equal. Some are static images that don’t change, while others are dynamic and change with…

Adding a book now embed form (such as Calendly) to your website contact page can help increase the number of people who sign up for a meeting with you. This eliminates the hassle of back-and-forth emails trying to get a time scheduled. Sending people straight to your calendar can help reduce the friction of getting…