Watch the URLs that matter, every month.
A monthly dashboard tracking impressions, clicks, CTR, position, sessions, and conversions on the URLs you choose. Grouped by tag, compared month over month and year over year, flagged when something is bleeding.
Nine deliverables. Every month.
Same nine sections every dashboard. Fresh data on the URLs that actually matter to your business.
Designated URL portfolio
You choose the URLs that matter — money pages, content clusters, location pages, product lines. Up to 50 URLs per portfolio. Grouped by tag for rollups.
GSC performance per URL
Monthly clicks, impressions, CTR, and average position pulled directly from Google Search Console. Top five queries currently driving impressions per URL.
GA4 engagement per URL
Sessions, engaged sessions, and conversions per URL from GA4. Connects SEO performance to actual business outcomes.
Month-over-month and year-over-year deltas
Every metric compared to the prior month and the same month last year. See seasonal patterns, catch regressions early.
Group rollups
Aggregate totals per group (e.g., money pages, blog cluster A, locations) with weighted CTR and weighted average position. See cluster-level performance, not just URL-level noise.
Target tracking
Set a target average position and target monthly clicks for any URL. Dashboard shows the gap to target and flags URLs hitting or missing target.
Attention-needed drill-downs
Any URL flagged Declining or Missing Target gets a full drill-down card with MoM and YoY snapshots, top queries currently driving impressions, and any notes from your portfolio config.
Six-month trend chart
Portfolio-wide total clicks over the last six months. Snapshots are persisted every month so trends stay accurate even if URLs are added or removed from the portfolio.
Hosted dashboard URL
Persistent dashboard URL you can share with your team. Updated monthly. Versioned monthly archives so you can compare any prior month in one click.
From signup to first dashboard in three days.
Submit your details
Site URL, GSC and GA4 read-only access, and a starter list of URLs you want tracked. If you do not have a list, we can bootstrap from your top 20 GSC pages.
We build the portfolio
Three business days to set up the portfolio config, define groups, optionally set targets, and generate the first dashboard.
You get the first dashboard
Persistent URL with the full portfolio view. We walk you through it on a 20-minute call so you can refine groups and targets before the second month rolls in.
Monthly refresh on autopilot
Updated on the first business day of every month. Same URL — refresh the page to see the new month. Versioned monthly archives also published.
One subscription. Cancel anytime.
The page-level intelligence we use to run our retainer SEO engagements. Productized so you can buy just the tracking.
- Up to 50 URLs tracked
- GSC + GA4 cross-referenced
- MoM and YoY deltas per URL
- Group rollups + target tracking
- Attention-needed drill-downs
- Hosted dashboard URL + monthly archives
- Six-month trend chart
- Cancel anytime, no contract
Billed monthly. Cancel before next billing date to stop. No contract.
Subscribe to URL Portfolio Tracker
Tell us about the site. We will email within one business day to confirm scope and send a payment link.
Common Questions
GSC has the data, but it makes you do the work. You pick a URL, pick a date range, pick a comparison window, then repeat for every URL you care about, then copy it into a spreadsheet to share with your team. URL Portfolio Tracker pre-builds the view on the URLs that actually matter to your business, layers in GA4 sessions and conversions (GSC does not have these), groups URLs by your taxonomy, tracks targets, and ships it as a dashboard you can share.
Growth Dashboard tracks site-level metrics — total sessions, channel mix, conversion funnel. URL Portfolio Tracker zooms into specific URLs you choose. Same data sources, different lens. Many clients run both: Growth Dashboard for the boardroom view, URL Portfolio for the SEO and content team.
Up to 50 URLs per portfolio. Most clients track 20 to 30 — usually money pages, top blog cluster, and location or category pages. If you need more than 50 URLs we can either split into multiple portfolios or quote a custom plan.
We bootstrap from your top 20 GSC pages over the last 90 days. You refine groups, add anything missing, and the second month rolls in with your real portfolio.
We flag it in the next dashboard. If a URL stops returning GSC or GA4 data, the card surfaces "no data — possible redirect/removal" and we email you to confirm. The portfolio config is editable any time at no extra cost.
Yes. No contract, no minimum term. Cancel before the next billing date and you will not be charged again. We keep your portfolio config and historical snapshots available for 60 days after cancellation in case you want to resubscribe.
Want a site-level dashboard instead?
Growth Dashboard tracks the marketing metrics that matter at the site level: sessions, channels, conversion funnel, monthly executive summary. $197/mo.
See Growth Dashboard