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Give your customers the attention they deserve. If it’s a “Buy Now,” try making that button bigger or changing its color so you can spot it easily among other things on screen and encourage people to click without being pushy about sales talk!
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Giving away some of your content to pique curiosity will make readers more interested and trusting. They’ll be able take a leap without being asked for anything in return! Try giving them an article or whitepaper as soon as possible so that they can see what’s inside, then gate the rest behind call-to-action buttons which…
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A call-to-action button is a powerful tool in driving visitors to take the desired action on your website. Test different colors of this vital element for maximizing conversions! In this article from SitePoint.com, they reference how Dmix tested green and red button colors on primary CTAs. In their testing with 600 visitors, they found that…
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Landing pages are an integral part of marketing and it is essential for businesses to have high-converting ones. Sometimes, you may find that your current landing page layout isn’t working as well with conversion rates; this could be because the way images or copy appear on these sites can make a difference in whether someone…
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Looking for an easy way to fill out your low-funnel portion with qualified leads? Try sending traffic directly to a page where they’ll find the download link for a valuable PDF. This will build your credibility and exemplify authority on any given topic or subject, as well as enable you to capture email addresses from…
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Google doesn’t rank websites, they rank web pages. By creating a specific web page aimed at a specific parent search query, you are giving Google what they want. This single web page can be optimized to attempt to rank at the top. Keep in mind, that the web page at the top of a search…
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Test various sizes of your text to see if a larger font size will increase engagement. Bump text up by two sizes for each variant to see how they perform. Better legibility on blog posts can lead to better engagement. Take the line-height into consideration as well. This tends to be a very quick and…
Read More Hero sliders add visual interest to a page but are not always the best idea. Sliders are usually code-heavy which slows down a page loading time and can affect the user experience. Most users will not read or process all of the sliders as they tend to scan a page instead. By reducing the sliders…
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Having too many fields on a contact form might decrease its engagement. To improve your forms, reduce the amount of information you ask for. This decreases the friction a user has while engaging with your forms. Ask yourself what information is vital at this stage in the customer journey. Remove everything else.
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The first line of text on a web page is known as the headline. The better your headline, the higher your chances are of getting users to read the rest of the page. Users tend to react to the hero text or headline text on your homepage or landing page within a couple of seconds.…
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